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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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More Clients TV

Will Facebook Advertising Work For Me?

Posted on 28th April 2015.

Hi – welcome to another Marketing Q&A Video.

A slight departure from the norm this week. Rather than answering a question sent in by one person, I'm going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course.

The question in various forms was “will Facebook Advertising work for me?“. So in other words we know Facebook works for consumer oriented businesses, but will it work for b2b? Or if your clients are dentists? Or lawyers? Or senior executives?

The problem is that if you speak to a Facebook evangelist (probably with a course to sell) they'll tell you it works for everyone. And if you speak to a skeptic, they'll say it only works in consumer markets.

Of course, the truth is that Facebook Advertising doesn't work for everyone. Nor is it only good for consumer businesses. It works for very many business to business markets too. But you have to do some digging to figure out if it will work for you.

In this video I show you some simple tools and techniques you can use to see whether Facebook Advertising can reliably work for you.
 
Click here to watch the video »

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More Clients TV

Which Home Page Call To Action Gets Most Optins?

Posted on 25th January 2014.

You may have seen my recent split test where I got a 59.3% increase in optins on my homepage by switching from having a full optin form to using a LeadBox from LeadPages – basically a 2-step optin button.

My next step to get an even higher optin rate has been to test different calls to action on the LeadBox button. I have my own favourite, but you'll see in the video which call to action won.

Click here to watch the video »

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More Clients TV

Two Blockbuster Marketing Mistakes Most Businesses Make

Posted on 25th October 2013.

In this More Clients TV episode I look at the two very different types of marketing and how they work. Mix them up and you could well end up making one of the two blockbuster marketing mistakes.

We get a bit theoretical in this one – but understanding these two different types of marketing and how they work is critical if you want to be certain your marketing will be on target rather than shooting in the dark.

Click here to watch the video »

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More Clients TV

How To Oust An Incumbent

Posted on 1st August 2013.

It's an all too common experience: you speak to a potential client you're sure you could do a brilliant job for but they're unwilling to switch from their existing supplier or even try you out.

How do you persuade them to give you a chance? It's not easy: most tactics fail because they don't focus on the real reason the client is unwilling to switch.

Today's More Clients TV Q&A video shows you two effective and complementary strategies that will help you to break into accounts and get a chance vs the incumbent.

Click here to discover the two strategies

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More Clients TV

How To Win Senior Executive Clients

Posted on 31st July 2013.

Many of you reading this will have the big challenge of needing to connect with and win very senior executives as clients.

Today's More Clients TV Q&A looks at the most effective ways of connecting with senior executives in both the long and short term:
 
Click here for some of the best methods to win senior executive clients

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More Clients TV

Guest Blogging: A Shortcut For Finding High Quality Sites For Your Guest Blog Posts

Posted on 9th November 2012.

Guest blogging is one of the hottest strategies to boost your website up the search engine rankings. But it can be a hugely time consuming task to find high quality, high traffic sites willing to accept your guest blog posts.

In this video I show you a great little tool that will do all the hard work for you – freeing you up to focus on your content.


 
Here's the link to the Link Prospector software mentioned in the video:

linkprospector.citationlabs.com >>

If you've got any questions about this strategy or observations on how you've put it into place yourself – just pop them in the comments below and I'll answer as soon as I can.

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Lead Nurturing: Lead Generation Q&A Day 4

Posted on 24th October 2012.

On Day 4 of Lead Generation Q&A we're looking at an area that many people get completely wrong – and it leads to them losing or dropping the majority of their leads.

It's your mindset towards lead generation and what you do with leads when you get them

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Marketing

Lumpy Mail: Lead Generation Q&A Day 3

Posted on 23rd October 2012.

On Day 3 of Lead Generation Q&A we're looking at how to use “lumpy mail” to get through to difficult-to-reach prospects.

I'll show you what lumpy mail is, and the three critical success factors for using it effectively.

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Content Marketing Tips: Lead Generation Q&A Day 2

Posted on 22nd October 2012.

On Day 2 of Lead Generation Q&A we're looking at how to use content marketing to grow your business online.

I'll walk you through a simple strategy for using guest blogging to build traffic, and my best tips on doing content marketing on a shoestring.

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How To Find Your Niche: Lead Generation Q&A Day 1

Posted on 21st October 2012.

So here we are: Day 1 of our Lead Generation Q&A sessions.

In this video I cover one of the trickiest challenges for many businesses – how to find the right niche or specialism to fuel your growth.

You'll see me disagreeing with what almost everyone says about niches – and giving some practical tips to help you find the right one for you.


 
If you have any questions yourself on generating leads for your business, you can ask them here >> Ask Your Questions
…and I'll do my very best to answer them. Every day I'll post a new video answering the top questions asked.

And if you think others in your network would benefit from having their lead generation questions answered, then please share this video using the social media sharing buttons.

Cheers!

Ian