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Posted by
Ian Brodie on 28th April 2015.
Hi – welcome to another Marketing Q&A Video.
A slight departure from the norm this week. Rather than answering a question sent in by one person, I'm going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course.
The question in various forms was “will Facebook Advertising work for me?“. So in other words we know Facebook works for consumer oriented businesses, but will it work for b2b? Or if your clients are dentists? Or lawyers? Or senior executives?
The problem is that if you speak to a Facebook evangelist (probably with a course to sell) they'll tell you it works for everyone. And if you speak to a skeptic, they'll say it only works in consumer markets.
Of course, the truth is that Facebook Advertising doesn't work for everyone. Nor is it only good for consumer businesses. It works for very many business to business markets too. But you have to do some digging to figure out if it will work for you.
In this video I show you some simple tools and techniques you can use to see whether Facebook Advertising can reliably work for you.
Click here to watch the video »
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Posted byIan Brodie on 25th January 2014.
You may have seen my recent split test where I got a 59.3% increase in optins on my homepage by switching from having a full optin form to using a LeadBox from LeadPages – basically a 2-step optin button.
My next step to get an even higher optin rate has been to test different calls to action on the LeadBox button. I have my own favourite, but you'll see in the video which call to action won.
Click here to watch the video »
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Posted byIan Brodie on 25th October 2013.
In this More Clients TV episode I look at the two very different types of marketing and how they work. Mix them up and you could well end up making one of the two blockbuster marketing mistakes.
We get a bit theoretical in this one – but understanding these two different types of marketing and how they work is critical if you want to be certain your marketing will be on target rather than shooting in the dark.
Click here to watch the video »
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Posted byIan Brodie on 1st August 2013.
It's an all too common experience: you speak to a potential client you're sure you could do a brilliant job for but they're unwilling to switch from their existing supplier or even try you out.
How do you persuade them to give you a chance? It's not easy: most tactics fail because they don't focus on the real reason the client is unwilling to switch.
Today's More Clients TV Q&A video shows you two effective and complementary strategies that will help you to break into accounts and get a chance vs the incumbent.
Click here to discover the two strategies
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Posted byIan Brodie on 9th November 2012.
Guest blogging is one of the hottest strategies to boost your website up the search engine rankings. But it can be a hugely time consuming task to find high quality, high traffic sites willing to accept your guest blog posts.
In this video I show you a great little tool that will do all the hard work for you – freeing you up to focus on your content.
Here's the link to the Link Prospector software mentioned in the video:
linkprospector.citationlabs.com >>
If you've got any questions about this strategy or observations on how you've put it into place yourself – just pop them in the comments below and I'll answer as soon as I can.
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Posted byIan Brodie on 24th October 2012.
On Day 4 of Lead Generation Q&A we're looking at an area that many people get completely wrong – and it leads to them losing or dropping the majority of their leads.
It's your mindset towards lead generation and what you do with leads when you get them
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Posted byIan Brodie on 23rd October 2012.
On Day 3 of Lead Generation Q&A we're looking at how to use “lumpy mail” to get through to difficult-to-reach prospects.
I'll show you what lumpy mail is, and the three critical success factors for using it effectively.
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Posted byIan Brodie on 22nd October 2012.
On Day 2 of Lead Generation Q&A we're looking at how to use content marketing to grow your business online.
I'll walk you through a simple strategy for using guest blogging to build traffic, and my best tips on doing content marketing on a shoestring.
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Posted byIan Brodie on 21st October 2012.
So here we are: Day 1 of our Lead Generation Q&A sessions.
In this video I cover one of the trickiest challenges for many businesses – how to find the right niche or specialism to fuel your growth.
You'll see me disagreeing with what almost everyone says about niches – and giving some practical tips to help you find the right one for you.
If you have any questions yourself on generating leads for your business, you can ask them here >> Ask Your Questions
…and I'll do my very best to answer them. Every day I'll post a new video answering the top questions asked.
And if you think others in your network would benefit from having their lead generation questions answered, then please share this video using the social media sharing buttons.
Cheers!
Ian
Ian Brodie on 28th April 2015.
