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How To Oust An Incumbent

How To Oust An Incumbent

Introduction

More Clients TV

How To Oust An Incumbent

It's an all too common experience: you speak to a potential client you're sure you could do a brilliant job for but they're unwilling to switch from their existing supplier or even try you out.

How do you persuade them to give you a chance? It's not easy: most tactics fail because they don't focus on the real reason the client is unwilling to switch.

Today's More Clients TV Q&A video shows you two effective and complementary strategies that will help you to break into accounts and get a chance vs the incumbent.



 
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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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