Delivering Value is, of course, vital to keeping the attention of your audience and ideal clients. And it's what makes them seek you out and voluntarily give you their attention. Which leads to credibility, trust and them becoming paying clients.
But in this episode of More Clients TV we're going look at something that I think you should perhaps put more focus on than delivering value itself.
There's no simple “one size fits all” step-by-step process for becoming seen as an authority. But there are things almost all authorities do that will massively increase your chances of becoming seen as one if you do them too.
In this episode of More Clients TV we look at what really lies behind becoming seen as an authority and what I've found is the most important thing you can do to get there.
If you want to stand out and be remembered, you need to be doing something different.
Typically when we think about differentiation we think about “big difference” – our value proposition, niche and service offers. But often that “big difference” doesn't actually make any difference to our day to day lives.
We disappear off to a retreat, brainstorm our difference, update our website, then move on and keep doing the same old things we did before.
Usually what makes the biggest impact on clients and potential clients isn't what we say about how we're different. It's what we do differently.
It's the little stuff we do every day they notice. This episode of More Clients TV explains how.
In “lockdownworld” where you can't work with clients face to face, many consultants, coaches and trainers are turning to online courses as a way to deliver value to their clients and maintain their income.
And while a lot of focus has been put on how to create online courses, the technology to use, and how to market and sell them; very little has been published about how to make sure they actually serve their primary purpose.
In other words, how to make sure that your clients really learn from them, implement what they've learned, and get sustainable results from them.
Because if your clients aren't getting results, you're not doing your job. And your course won't get the testimonials and referrals it needs to succeed.
In this video, I talk to learning and development expert Antoinette Oglethorpe about strategies for getting more engagement and real learning from your online courses – and how to make sure that what your students learn gets put into place back in their workplace or lives so they get the results they're looking for.
We're living in unprecedented times. At least for our generation.
And I'm not going to pretend that I know exactly what to do right now or have all the answers. Anyone who says they do is either deluded or lying.
But we can apply the lessons of what worked in other crises like the financial meltdown of 2008. And we can learn as we go along from what's working right now and share that with each other – which is what I'm doing in this post.
I'm going to lay out a clear strategy and options for switching your business from face-to-face delivery to remote working in a variety of forms. Something I've done myself over the last decade or so. Something many businesses are doing right now and something you will need to do if you want to survive the current crisis and be prepared for the world beyond.
It'll require you to take action fast and potentially make some tough choices. But it could well save your business and put it on the path to recovery and growth.