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The Secret of Effective and Engaging Online Courses

Posted on 22nd July 2020.

In “lockdownworld” where you can't work with clients face to face, many consultants, coaches and trainers are turning to online courses as a way to deliver value to their clients and maintain their income.

And while a lot of focus has been put on how to create online courses, the technology to use, and how to market and sell them; very little has been published about how to make sure they actually serve their primary purpose.

In other words, how to make sure that your clients really learn from them, implement what they've learned, and get sustainable results from them.

Because if your clients aren't getting results, you're not doing your job. And your course won't get the testimonials and referrals it needs to succeed.

In this video, I talk to learning and development expert Antoinette Oglethorpe about strategies for getting more engagement and real learning from your online courses – and how to make sure that what your students learn gets put into place back in their workplace or lives so they get the results they're looking for.

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Marketing

The Remote Working Recovery Plan for Freelance Consultants, Coaches and Trainers

Posted on 27th March 2020.

We're living in unprecedented times. At least for our generation.

And I'm not going to pretend that I know exactly what to do right now or have all the answers. Anyone who says they do is either deluded or lying.

But we can apply the lessons of what worked in other crises like the financial meltdown of 2008. And we can learn as we go along from what's working right now and share that with each other – which is what I'm doing in this post.

I'm going to lay out a clear strategy and options for switching your business from face-to-face delivery to remote working in a variety of forms. Something I've done myself over the last decade or so. Something many businesses are doing right now and something you will need to do if you want to survive the current crisis and be prepared for the world beyond.

It'll require you to take action fast and potentially make some tough choices. But it could well save your business and put it on the path to recovery and growth.

I hope it helps.
 
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Marketing

The Best Way To Market To Corporate Clients

Posted on 15th February 2020.

Exclusive Bonus: The best way to win high-value corporate clients is with Value-Based Marketing. To download your free step-by-step blueprint and get FREE access my client-winning tips that will get you up and running and generating leads and clients fast, click here.

Top of the list of dreams for many small firms and solo professionals is to win lucrative work with big corporate clients.

A few decent projects can keep your business very healthy for a long time.

The trouble is, those lucrative corporate contracts can be very tricky to land. And at the risk of administering a pretty severe slap around the face: the reality is that most of the common marketing techniques you might have been recommended or might even have used just don't work all that well for winning corporate clients.

You see, although things are changing over time, right now, senior decision-makers in corporates don't spend much of their time searching for things online or using social media.

Click here for the strategies that *do* work to win Corporate Clients »

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Strategy

Has Marketing Lost Its Way?

Posted on 26th July 2019. Has Marketing Lost Its Way?

Most marketing doesn’t work.

I know that doesn’t sound good coming from someone who teaches marketing for a living.

But it’s true.

We’ve lost our way in marketing in recent years.

Paradoxically, in a time when there’s more marketing information available than ever before, and more marketing options and tools available to help us; the average professional is struggling like never before to win clients.

Perhaps you’ve had a similar experience yourself?

Click here to see what's going wrong and how to fix it for your business »

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More Clients TV

How To Get More Email Subscribers

Posted on 18th December 2018.

On this episode of More Clients TV, we're looking at a question I get asked a lot: how do I get more email subscribers?

It's a really important topic if you want to succeed online and most people are really missing a lot of tricks and could get a lot more email subscribers. So I'm going to give you a bunch of tips on this video.

Click here to watch the video »

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More Clients TV

A Powerful Approach to Lead Generation That We Almost All Overlook

Posted on 11th December 2018. Overlooked Leads

When we talk about lead generation we normally mean potential clients we've not met or interacted with before.

What we tend to forget is the people we already know, but we're not treating like leads.

In particular, there are two categories of people who make exceptional leads that we tend to overlook.

The first is ex-clients. The second is “dropped prospects”.

Both are great prospects because we've already built up credibility and trust with them.

The challenge is we've usually dropped out of touch and we don't know how to get back in contact and start talking about working together without seeming desperate or pushy or otherwise put them off.

In this video, I show you an approach for reconnecting that will get potential clients enthusiastic about speaking with you. And it will allow you to smoothly transition to talking about working together.

It takes work. But it's worth it.

Click here to watch the video »

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More Clients TV

A Very Different Type of Lead Magnet

Posted on 4th December 2018.

In last week's video I showed you a technique for making your Lead Magnets stand out.

This week we're going to take that further and look at how to create a very different type of lead magnet. Something that's particularly powerful for high-value clients.

Click here to watch the video »

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More Clients TV

The Secret of Effective Lead Magnets

Posted on 28th November 2018. The Secret of Effective Lead Magnets

Lead Magnets are still the most effective way to get people to sign up to get regular emails from you so you can build a relationship with them online.

But what makes a good lead magnet? And how can you differentiate yours from all the other lead magnets out there.

In this video I show you a simple trick to make sure your lead magnet stands out and works to attract your ideal clients.

Click here to watch the video »

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More Clients TV

4 Linkedin Lead Generation Strategies That Actually Work

Posted on 20th November 2018. Linkedin Lead Generation

If you've ever read any advice on Linkedin or watched any videos or even paid for training, chances are that 90% was about “optimising your Linkedin profile”.

And while having a strong profile is important, it's not the thing that's going to get you clients (in the same way that a great resumé doesn't get you a job – it's going out and applying for jobs and doing a great interview that counts the most).

In this video I describe 4 Linkedin lead Generation Strategies that actually work.

For real people. Not just social media experts selling social media services through social media.

Click here to watch the video »

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More Clients TV

The Uncomfortable Truth About Lead Generation

Posted on 14th November 2018. Lazy Man

Most of us get Lead Generation completely backwards.

We're a bit like the guy who wants to get a date and obsesses about whether he should be going out to clubs, using a dating app or asking friends for introductions – and completely forgets to smarten himself up a bit and try to look his best some people will actually want to have a date with him.

In this video I explain the big mistake most businesses make with lead generation and the simple step you can take to turn that round and get people wanting to meet with you.

Click here to watch the video »