Ian Brodie on June 30th, 2021.
We all want to get clients. Obviously.
But paradoxically, focusing our mindset on “how to get clients” can actually make it more difficult.
I'll explain why and talk about a much better mindset in today's episode of More Clients TV.
Ian Brodie on June 23rd, 2021.
Delivering Value is, of course, vital to keeping the attention of your audience and ideal clients. And it's what makes them seek you out and voluntarily give you their attention. Which leads to credibility, trust and them becoming paying clients.
But in this episode of More Clients TV we're going look at something that I think you should perhaps put more focus on than delivering value itself.
Ian Brodie on June 9th, 2021.
If you want to build credibility, build trust, build authority and get people to take action – you need a deeper level of attention.
This episode of More Clients TV shows you how to harness curiosity to get potential clients to start engaging with you.
Ian Brodie on June 2nd, 2021.
Job 1 if you want to build credibility and trust with potential clients and get them to buy from you is they have to actually notice you in the first place.
In this episode of More Clients TV we look at the science of attention and how to harness it to grab the attention of your audience.
Ian Brodie on May 26th, 2021.
There's no simple “one size fits all” step-by-step process for becoming seen as an authority. But there are things almost all authorities do that will massively increase your chances of becoming seen as one if you do them too.
In this episode of More Clients TV we look at what really lies behind becoming seen as an authority and what I've found is the most important thing you can do to get there.
Ian Brodie on May 19th, 2021.
Should you be focused on short-term “sales activation” marketing to get more leads and sales from people already looking to buy?
Or should you focus on building your reputation, authority and brand?
In this episode of More Clients TV we look at what the research says, what the best ratio is, and how to vary it based on your situation.
Ian Brodie on May 12th, 2021.
Most of us – and I include myself in this – are just far too anonymous.
We can do amazing things for clients. We've got brilliant ideas. We can really help them.
But just not enough of them know who we are, what we do and how we can help.
In this episode of More Clients TV I look at why that is, the two big reasons that cause it, and what you can do about it.
Ian Brodie on May 5th, 2021.
Over the years. I've created or advised on the creation of literally hundreds of marketing plans. Right from small one-person businesses through to billion-dollar corporations.
And almost all of them – even the really big companies – have all had one missing vital component that puts their success at serious risk.
In this Episode of More Clients TV I reveal what that missing link is, how to fix it, and what I've found is the best approach to implement that fix.
Ian Brodie on April 28th, 2021.
If you want to stand out and be remembered, you need to be doing something different.
Typically when we think about differentiation we think about “big difference” – our value proposition, niche and service offers. But often that “big difference” doesn't actually make any difference to our day to day lives.
We disappear off to a retreat, brainstorm our difference, update our website, then move on and keep doing the same old things we did before.
Usually what makes the biggest impact on clients and potential clients isn't what we say about how we're different. It's what we do differently.
It's the little stuff we do every day they notice. This episode of More Clients TV explains how.
Ian Brodie on December 18th, 2018.
On this episode of More Clients TV, we're looking at a question I get asked a lot: how do I get more email subscribers?
It's a really important topic if you want to succeed online and most people are really missing a lot of tricks and could get a lot more email subscribers. So I'm going to give you a bunch of tips on this video.