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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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7 Powerful Curiosity Building Strategies To Get Your Audience To Take Action

Posted on August 23, 2016. 7 Powerful Curiosity-Building Strategies That Get Your Audience To Take Action

Last week I had a bit of a brain freeze and forgot to send out the email notifying everyone of the new 5 Minute Marketing Tip video.

Oops! But it gave me the chance to try a little experiment the next day.

One of the key methods to increase the open rates of your emails, clicks through to your articles and reading past the headline on your sales pages is to build curiosity. Remember Gary Bencivenga's formula: Interest = Benefits x Curiosity.

So I tested a straightforward subject line of “Get more engagement and interest from your customers and prospects” against a pure curiosity subject line of “Sorry – meant to send this yesterday :(“. Other than subject lines the emails were identical.

The aim of the first subject line is to get people to open the email because they know the benefit they'll get from it. The aim of the second subject line is to get people to open the email to find out what on earth I meant to send them yesterday, and perhaps why I didn't.

The results: the email with the plain subject line had an open rate of 32.3%, the email with the curiosity based subject line had an open rate of 36.7%. That's a 13% increase at 99.9% significance.

But more importantly the click through rate to the video was 5.4% for the plain subject line and 6.5% for the curiosity based subject line (a 21% increase with 95% significance). That indicates that not only did more people open the email to find out what I'd meant to send them, that increased number of opens didn't fizzle out when it came to taking action, they were motivated enough to click through to the video.

Now you can't make a mistake with every email or article and use a “sorry” type subject line or headline every time. It would wear pretty thin (not to mention being a bit dishonest if you were deliberately making mistakes).

But luckily there are many ways to harness curiosity in your emails, articles, sales pages and other marketing. And in this week's 5 Minute Marketing Tip video I share 7 powerful strategies you can use to harness curiosity.

Use them wisely young Padawan :)

Click here to watch the video »

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How To Get Your Customers & Prospects More Engaged & Interested

Posted on August 16, 2016. How To Get Your Customers & Prospects More Engaged & Interested

Wouldn't it be great if we could get our customers and prospects (or our employees too) as engaged and interested in our business as they are when they're watching sport?

In this video I explore how we can learn from what makes people so engaged when they support a team or individual in sport, and how we can apply those same things to our own business.

Click here to watch the video »

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How To Get Your Website Visitors To Do What You Want

Posted on July 27, 2016. How To Get Your Website Visitors To Do What You Want

There are tons of articles and videos out there on how to get loads of visitors to your website.

Not so many on how to get them to do what you want once they're there.

Time for a remedy! Watch this video for a simple but effective strategy for getting your website visitors to do what you want without any funny business or new age psychobabble :)

Click here to watch the video »

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How To Build Strong Business Relationships Through Email Marketing

Posted on July 18, 2016. Build Strong Business Relationships Through Email Marketing

Lots of people claim you can't build strong relationships online.

Absolute tosh.

Some of the very best business relationships I have started off and progressed significantly before we ever spoke or met face to face.

Now, of course, relationship building online isn't easy, especially if you're trying to do it through a “mass” medium like email marketing. But it can be done. Here are some strategies for building strong relationships online that you can put into place immediately.

Click here to watch the video »

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Content Marketing: What Should I Write About?

Posted on July 12, 2016. Content Marketing: What Should I Write About?

One big, important question when it comes to content marketing is “what should I write about?” (or make videos about, do podcasts about, etc).

You want to create content that's valuable to your potential clients, and is valuable to you by bringing them closer to becoming a client.

In this video I reveal four criteria I use when thinking about what to focus my content on. You can use the same criteria yourself to ensure the effectiveness of your content.

Watch this week's video to see the criteria:

Click here to watch the video »

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4 Tips For Super-Efficient Marketing

Posted on July 5, 2016. 4 Tips For Super-Efficient marketing

So, if you've followed last week's video you'll now have your perfect marketing week planned.

But how do you turn that plan into a reality? And in particular, how do you make sure you can fit all the marketing you need to do into that one day a week you have for it?

Watch this week's video to find out…

Click here to watch the video »

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Planning The Perfect Marketing Week

Posted on June 29, 2016. Planning The Perfect Marketing Week

All the great marketing strategies, tactics and technologies in the world count for nothing if you don't get your marketing done.

In this week's video I focus on a much-overlooked aspect of marketing: how to plan your activities every week.

Do this right and your marketing will get prioritised and you'll make great progress. Do it wrong and you'll end up in a vicious circle of underachievemnt.

Click here to watch the video »

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Want To Be A Thought Leader? Don’t Do This!

Posted on June 20, 2016. Want To Be A Thought Leader? Don't Do This.

I saw a presentation recently about “how to be a thought leader”. Like all presentations there were some thing I liked, and some things I didn't. But there was one thing that got me really worked up: advice that I hear repeated again and again that I think is misguided and will take you down the wrong path if you want to be a though leader.

In this week's video I highlight the big mistake that often gets recommended, and more importantly, tell you what to do instead if you want to become a real thought leader.
Click here to watch the video »

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Get Your Website Priorities Right!

Posted on June 14, 2016. Get Your Website Priorities Right

I have a quick question for you this week:

What's the #1 (realistic) thing you want your website visitors to do?

Have a think about it, then watch this week's 5 minute marketing tip to see why it's so important to get your priorities right on your website.
Click here to watch the video »

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3 Powerful Techniques For Reconnecting With Old Contacts

Posted on June 6, 2016. 3 Powerful Techniques For reconnecting With Old Contacts

In last week's video I talked about the psychology of reconnecting with some of your best old contacts that you've slipped out of touch with, and I gave you a simple strategy for reconnecting based on using LinkedIn and getting in touch by sharing valuable content.

In this weeks video I share 2 powerful techniques that can work just as well, or even better, for reconnecting and adding value at the same time.
Watch this week's 5 minute marketing tip to find out what they are and how to use them.
Click here to watch the video »