You may have seen my recent split test where I got a 59.3% increase in optins on my homepage by switching from having a full optin form to using a LeadBox from LeadPages – basically a 2-step optin button.
My next step to get an even higher optin rate has been to test different calls to action on the LeadBox button. I have my own favourite, but you'll see in the video which call to action won.
As with all recommendations, this is what works best for my site and audience. You should test what works best for you – it may be different.
I'm off to test some different calls to action…
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