If you’ve been around in consulting, coaching, training or any profession for a while you’ll know that bringing in a steady flow of clients is often the most difficult job you’ve got.
It’s especially true for those of us who don’t feel like we’re natural salespeople or super-slick marketers.
So no matter how great we are at what we do, or how much value we have to bring to clients, we often find ourselves stuck in the "feast or famine" peaks and troughs of business development. Having to worry every month about where that next client is coming from.
If that feels like you, then Value-Based Marketing can help.
It's a simple approach to marketing that works incredibly well for consultants, coaches and others whose primary skill lies in the results they can get for their clients, not in becoming a marketing genius.
If you're like most of my clients and readers, you're probably brilliant at what you do, but aren't yet getting the high paying clients and interesting work you thrive on. My training and mentoring programs can help you set up the simple marketing systems you need to bring in those clients and let you focus on what you do best.
The Value-Based Marketing Blueprint
The Value-Based Marketing Blueprint is a step-by-step guide that shows you exactly what you need to do to build a steady flow of leads and clients by harnessing your ability to deliver value to clients.
Momentum Club is my online training program where I share the most effective methods for winning clients via detailed training videos, live webinars and marketing critiques.
Authority Breakthrough Program
The Authority Breakthrough Program is my flagship training and mentoring program where I work with you directly to help you become seen as an Authority in your field.
Managing Director, Executive Connexions
Ian lives and breathes the concept of giving value in advance and soon after adopting his suggested strategies I had the most successful month of income I had ever had!
I help consultants, coaches and other professionals to attract and win more clients - even if they're not naturals at marketing and sales and don't want to spend all their time marketing.
I’ve been helping some of the world’s leading organisations with their marketing and sales challenges for over 20 years. More importantly, I’ve “walked the talk” and sold multi-million dollar consulting engagements across multiple countries and cultures.
But in truth, I'm far from a natural salesperson. It was a long, hard path for me to learn to become effective at marketing and sales. And now I teach others the very best methods for winning clients without making all the mistakes I did!
Ian is probably the world's leading authority on how to break free from being a 'best kept secret' by discovering and communicating your unique value-add
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