If you’ve been around in consulting, coaching, training or any profession for a while you’ll know that bringing onboard a steady flow of clients is often the most difficult job you’ve got.
It’s especially true for those of us who don’t feel like we’re natural salespeople or super-slick marketers.
So no matter how great we are at what we do, or how much value we have to bring to clients, we often find ourselves stuck in the "feast or famine" peaks and troughs of business development. Having to worry every month about where that next client is coming from.
And when it comes to marketing...well, there just seems to be so much to learn before you can get any results.
So many different options. And so many experts telling you that their latest "flavour of the month" system is the one you need. Yet they all seem to need you to be some kind of technical expert or to spend hours upon hours every day building convoluted "funnels" and mastering complex advertising platforms.
It's no surprise if you're feeling overwhelmed and just want a simple, step-by-step guide to getting more clients. A proven approach that works for consultants and coaches and that doesn't need you to spend all your time on marketing or to become some kind of super-slick salesperson.
As someone who is absolutely not a natural salesperson I've had to learn how to win clients in a way that fits in to a busy schedule, and fits with my ethics and dislike for being pushy and manipulative.
It's an approach that thousands of consultants and coaches worldwide have used to win more high paying clients and make a real impact in the world.
You can learn the exact steps I use in Value-Based Marketing in a new in-depth guide I've just published. All free. No signup needed.
If you're like most of my clients and readers, you're probably brilliant at what you do, but aren't yet getting the high paying clients and interesting work you thrive on. My training and mentoring programs can help you set up the simple marketing systems you need to bring in those clients and let you focus on what you do best.
The Value-Based Marketing Blueprint
The Value-Based Marketing Blueprint is a step-by-step guide that shows you exactly what you need to do to build a steady flow of leads and clients by harnessing your ability to deliver value to clients.
Momentum Club is my online training program where I share the most effective methods for winning clients via detailed training videos, live webinars and marketing critiques.
Authority Breakthrough Program
The Authority Breakthrough Program is my flagship training and mentoring program where I work with you directly to help you become seen as an Authority in your field.
Managing Director, Executive Connexions
Ian lives and breathes the concept of giving value in advance and soon after adopting his suggested strategies I had the most successful month of income I had ever had!
I help consultants, coaches and other professionals to attract and win more clients - even if they're not naturals at marketing and sales and don't want to spend all their time marketing.
I’ve been helping some of the world’s leading organisations with their marketing and sales challenges for over 20 years. More importantly, I’ve “walked the talk” and sold multi-million dollar consulting engagements across multiple countries and cultures.
But in truth, I'm far from a natural salesperson. It was a long, hard path for me to learn to become effective at marketing and sales. And now I teach others the very best methods for winning clients without making all the mistakes I did!
Ian is probably the world's leading authority on how to break free from being a 'best kept secret' by discovering and communicating your unique value-add
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