Featured
Posted by
Ian Brodie on January 14th, 2013.
Marketing consultant Steve Gordon reveals some of the surprising ways he's using email marketing to grow his consulting business
Steve Gordon is a marketing consultant for service business who's grown his number of leads and clients dramatically over the past few years by doing email marketing rather differently to most everyone else.
In this podcast interview, Steve reveals why he emails his subscribers daily (yep, that's right, daily) and why it works for him.
We talk about how to write effective emails that build credibility without “giving everything away”, the right length and format for emails, and how to sell professional services via email.
To get more from Steve and experience his brand of email marketing, head over to his site here:
Steve Gordon Marketing
Featured
Posted byIan Brodie on January 13th, 2013.
I've decided to lose a bit of weight over the next few months. And like many people, I'm using a little App for my iPhone to track my progress, what I'm eating, and how much I'm exercising.
It's amazing the effect it's having already on my behaviour. Just the very fact of making my activities and my progress visible is causing me to make different choices about what I eat and drink.
Read more about applying these principles to your marketing >>
Featured
Posted byIan Brodie on January 3rd, 2013.
This is a guest post from Carl Friesen, an author and consultant who shows businesses how to grow their visibility and credibility by getting published. Carl's article will be particularly helpful to those trying to get through to hard-to-reach senior executives.
For any professional firm that wants to make a name for itself as a thought leader, there is huge pressure to provide evidence of its expertise online. Blogs, YouTube videos, a website that is a must-visit for people in their market … but is your firm ignoring a technology that is among your prospects’ favourites?
It’s called print.
Find out more about how print can be a highly effective media
Featured
Posted byIan Brodie on December 27th, 2012.
There's a fundamental principle of business that's equally as vital online as offline. And yet I've rarely heard it articulated.
It's the principle of understanding whether you're in a one-to-many or one-to-few business.
Understanding this is much more important than labelling yourself “business to business” or “business to consumer” because it fundamentally impacts the type of marketing that will work best for you.
Read more about how the one to many/one to few concepts can impact your business
Featured
Posted byIan Brodie on December 18th, 2012.
David Hyner is a professional speaker and researcher and expert on “massive goals”
David's taken a different route to establishing his authority from many experts. Rather than basing his authority on an opinion or point of view or being an ex-executive who now shares his wisdom, David's built his reputation based on research.
15 years ago David started interviewing ultra high achievers. From that, he developed insights about what differentiated them from “mere mortals” – particularly the way they all broke conventional wisdom when it came to goal setting. David then shared those insights through public speaking to build his authority position.
And the great thing about research is that you can do it too. You don't have to have a ton of qualifications. You don't have to have decades of experience in a field. But by working hard to interview the right people (or using other research methods), you can build a set of insights that marks you out as a leading expert.
In the interview David reveals how he got started, the process he uses to get interviews and to ensure they're effective, and how he then promotes his expertise. There are strategies in here than every listener can replicate in their own business.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about David and his work on Massive Goals, head over to:
www.davidhyner.com – David's personal site with details of his work and speaking career.
www.goalsettingaudio.com – David's audio product talking about his goal setting methodology.
Featured
Posted byIan Brodie on December 6th, 2012.
Your scarcity mindset is hurting your sales.
No, not that scarcity mindset. Not the one that I'm sure you've heard lots about and shifted away from years ago.
Not the “there's not enough to go around, I need to hold tight to what's mine” mindset. I'm sure you're more into abundance than that sort of scarcity.
But there's another scarcity mindset many of us have. And it's far more insidious.
Click here to find out how to defeat this treacherous mindset >>
Featured
Posted byIan Brodie on November 9th, 2012.
Guest blogging is one of the hottest strategies to boost your website up the search engine rankings. But it can be a hugely time consuming task to find high quality, high traffic sites willing to accept your guest blog posts.
In this video I show you a great little tool that will do all the hard work for you – freeing you up to focus on your content.
Here's the link to the Link Prospector software mentioned in the video:
linkprospector.citationlabs.com >>
If you've got any questions about this strategy or observations on how you've put it into place yourself – just pop them in the comments below and I'll answer as soon as I can.
Continue to Comments
Featured
Posted byIan Brodie on November 6th, 2012.
James Sale is one of Europe's leading authorities on the psychology of motivation.
James built his reputation primarily by getting out and sharing his expertise through speaking. He's a perfect example for those of you who want to start by making a big and direct impact on those around you – rather than perhaps waiting years for your book to be published or your website to hit number one in google.
James offers some great insights into building your expertise, sharing your content, getting booked as a speaker – and some clever tips on using Linkedin to build your reputation.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about James and learn more about how to discover your own motivation, visit:
James Sale – James' site with his writing and resources on motivation
Motivational Mentoring – to get your own personal motivational profile.
And as James offered on the podcast – he'd love you to connect with him on Linkedin here:
James Sale on Linkedin
Featured
Posted byIan Brodie on October 25th, 2012.
On Day 5 of Lead Generation Q&A we're looking at the best lead “channels” or strategies. Which approaches work best to generate high quality leads for high value services.
It's not an easy question, but in the video I'll show you how to figure out what will work best for you.
Featured
Posted byIan Brodie on October 24th, 2012.
On Day 4 of Lead Generation Q&A we're looking at an area that many people get completely wrong – and it leads to them losing or dropping the majority of their leads.
It's your mindset towards lead generation and what you do with leads when you get them
Ian Brodie on January 14th, 2013.
I've decided to lose a bit of weight over the next few months. And like many people, I'm using a little App for my iPhone to track my progress, what I'm eating, and how much I'm exercising.
For any professional firm that wants to make a name for itself as a thought leader, there is huge pressure to provide evidence of its expertise online. Blogs, YouTube videos, a website that is a must-visit for people in their market … but is your firm ignoring a technology that is among your prospects’ favourites?
There's a fundamental principle of business that's equally as vital online as offline. And yet I've rarely heard it articulated.
David Hyner is a professional speaker and researcher and expert on “massive goals”
Your scarcity mindset is hurting your sales.
James Sale is one of Europe's leading authorities on the psychology of motivation.