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David Hyner Authority Marketing Interview

Introduction

Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


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Authority Marketing Podcast

David Hyner Authority Marketing Interview

James SaleDavid Hyner is a professional speaker and researcher and expert on “massive goals”

David's taken a different route to establishing his authority from many experts. Rather than basing his authority on an opinion or point of view or being an ex-executive who now shares his wisdom, David's built his reputation based on research.

15 years ago David started interviewing ultra high achievers. From that, he developed insights about what differentiated them from “mere mortals” – particularly the way they all broke conventional wisdom when it came to goal setting. David then shared those insights through public speaking to build his authority position.

And the great thing about research is that you can do it too. You don't have to have a ton of qualifications. You don't have to have decades of experience in a field. But by working hard to interview the right people (or using other research methods), you can build a set of insights that marks you out as a leading expert.

In the interview David reveals how he got started, the process he uses to get interviews and to ensure they're effective, and how he then promotes his expertise. There are strategies in here than every listener can replicate in their own business.

Subscribe to the Authority Marketing PodcastClick here to subscribe to the Authority Marketing podcasts in iTunes.

To find out more about David and his work on Massive Goals, head over to:

www.davidhyner.com – David's personal site with details of his work and speaking career.

www.goalsettingaudio.com – David's audio product talking about his goal setting methodology.

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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