Featured
Posted by
Ian Brodie on December 18th, 2012.
David Hyner is a professional speaker and researcher and expert on “massive goals”
David's taken a different route to establishing his authority from many experts. Rather than basing his authority on an opinion or point of view or being an ex-executive who now shares his wisdom, David's built his reputation based on research.
15 years ago David started interviewing ultra high achievers. From that, he developed insights about what differentiated them from “mere mortals” – particularly the way they all broke conventional wisdom when it came to goal setting. David then shared those insights through public speaking to build his authority position.
And the great thing about research is that you can do it too. You don't have to have a ton of qualifications. You don't have to have decades of experience in a field. But by working hard to interview the right people (or using other research methods), you can build a set of insights that marks you out as a leading expert.
In the interview David reveals how he got started, the process he uses to get interviews and to ensure they're effective, and how he then promotes his expertise. There are strategies in here than every listener can replicate in their own business.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about David and his work on Massive Goals, head over to:
www.davidhyner.com – David's personal site with details of his work and speaking career.
www.goalsettingaudio.com – David's audio product talking about his goal setting methodology.
Featured
Posted byIan Brodie on November 6th, 2012.
James Sale is one of Europe's leading authorities on the psychology of motivation.
James built his reputation primarily by getting out and sharing his expertise through speaking. He's a perfect example for those of you who want to start by making a big and direct impact on those around you – rather than perhaps waiting years for your book to be published or your website to hit number one in google.
James offers some great insights into building your expertise, sharing your content, getting booked as a speaker – and some clever tips on using Linkedin to build your reputation.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about James and learn more about how to discover your own motivation, visit:
James Sale – James' site with his writing and resources on motivation
Motivational Mentoring – to get your own personal motivational profile.
And as James offered on the podcast – he'd love you to connect with him on Linkedin here:
James Sale on Linkedin
Featured
Posted byIan Brodie on August 10th, 2012.
Danny Iny is a fast rising star in the world of marketing and has rapidly established himself as a leading authority on marketing for small businesses.
Danny's “route to the top” is unusual. He didn't get there by writing a big book or going out on the speaking circuit. He became well known and established himself through blogging – particularly writing guest blog posts on well known sites.
As a result of using this online approach to authority marketing his business has grown far faster that if he'd taken a more traditional route.
In this interview Danny reveals how he decided what market to focus on, how to reach them, and how to develop material and services that will “click” with an intelligent audience.
He also shares his approach of building a big reputation in a small niche and then expanding from there.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Danny and learn from the wealth of material available at his Firepole Marketing site, click here:
Get More Cash Out of Any Business
Featured
Posted byIan Brodie on July 4th, 2012.
Geoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation.
Unlike many Authorities, Geoff didn't build his expert status based on a book or articles or a big study. He got out on the road and showcased his ideas in front of paying audiences week in, week out.
It's a route to Authority that can be highly effective – especially if you're a great presenter.
In this interview Geoff talks about what got him started, how he began to build his name, his big break and how it happened, and what he believes are the key success factors for building a successful business through public speaking.
Oh, and he reveals his #secretsauce too (check the audio so see what that means!)
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Geoff and watch some of his videos (highly recommended) check out:
www.geofframm.com
Featured
Posted byIan Brodie on November 16th, 2011.
We're back with another Authority Marketing Podcast interview.
This interview with speaker and MD of The Director's Centre, Robert Craven covers Authority Marketing from two angles.
The first is how Robert established himself as an authority in the field of entrepreneurship (the Financial Times recently called Robert “The Entrepreneurs' Guru”).
We also touch on some of the concepts from Robert's recent book Grow Your Service Firm which contains a ton of practical advice for service professionals on how to build an expertise based business.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Robert and his work helping entrepreneurs and services businesses achieve rapid growth, head over to:
www.robert-craven.com
Featured
Posted byIan Brodie on June 12th, 2011.
Our next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread.
Jane's probably not as well known (yet) as some of our previous interviewees – but within a year of founding Virtuous Bread she's gone from a standing start to being fully booked and having a waiting list of people wanting to work with her.
She's proof that you can apply the principles of Authority Marketing to grow your business – even if you don't have a best selling book under your belt. She's built a business based on her expertise in strategy consulting, her love of breadmaking, and her passion for building communities tbased on positive and progressive relationships.
Jane's used a very focused approach to establish her business, marketing to infuential opinion leaders in her field. She's harnessed social media and the power of relationships. And she's turned her website into more than just a resource for all things bread – it's a community hub where people go to learn, to get involved, and to be entertained.
But it wasn't all plain sailing. In the interview Jane's very honest about the doubts she had early on – ones I'm sure will be familiar to most listeners. But by establishing a supportive network of friends and associates she pushed through the doubts to make her business a success.
There's a lot to learn from this interview – and an inspiring story to hear – enjoy!
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Jane and Virtuous bread, head over to:
www.virtuousbread.com
Featured
Posted byIan Brodie on April 7th, 2011.
John Seddon is a global authority on systems thinking in service organisations.
Often controversial, always outspoken – John has been championing systems thinking for nearly three decades. He's a fierce critic of piecemeal government reform and top down target setting and often clashes with what he calls the “toolhead” proponents of Lean.
He's not everyone's cup of tea – he even has “hate” websites dedicated to criticising him. But he's built his reputation and authority to the level where, certainly in the UK, if you want to take a systems thinking approach to transforming your service organisation, John is almost always the first person you'll call.
In this podcast John talks about how (almost accidentally) he got started in the field of systems thinking. How he built his expertise and his reputation. Some of the branding mistakes he made along the way. And his advice for consultants and other professionals wanting to take the authority route to building their business.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about John, his business Vanguard Consulting, and to get hold of resources on systems thinking, you can just google “John Seddon” or head straight to:
http://www.systemsthinking.co.uk/
Featured
Posted byIan Brodie on March 28th, 2011.
What can I say about Drayton Bird that hasn't already been said?
The legendary David Ogilvy said “he knows more about direct marketing than anyone in the world”.
Sir Martin Sorrell, founder of WPP called him a “wise and wily marketer”.
Ken McCarthy, the founding father of internet marketing called him simply a “genius”.
So how did he get to this point? How did he build his authority as a direct marketer and copywriter to the point where even the experts come to learn from him?
In this interview, Drayton reveals the simple (but of course, far from easy) secrets of his success in direct marketing.
He talks about how he got started, how he got his first job in advertising, some of his famous successes and painful disasters.
And he shares his advice on what it takes to build a position as an authority in your field.
For a consultant or coach looking to raise their profile and begin to get clients looking for them, it's absolute gold dust.
A quick warning for the faint of heart – Drayton does swear a bit in the interview!
Drayting Bird Authority Marketing Interview
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Drayton and to get a free copy of his 101 helpful marketing ideas, head over to
http://draytonbird.com/blog/
Featured
Posted byIan Brodie on March 15th, 2011.
Greg Alexander, CEO of Sales Benchmark Index and leading authority on improving sales performance using benchmarking explains how he found his niche and became the leader in this field.
This is the third in a series of interviews with leading authorities and experts from the world of consulting and coaching.
Greg is recognised globally through his books Topgrading for Sales, Making the Number and The CEOs Guide to Getting More Out of the Sales Force.
He reveals some surprising findings from his research into where senior executives look to find the “go to” expert in a field (hint: it's not google) and his recommendations for how to build your authority.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Greg and SBI and their work on salesforce performance, head over to:
http://blog.salesbenchmarkindex.com/
Enjoy!
Featured
Posted byIan Brodie on February 19th, 2011.
Charles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation.
This is the second in a series of interviews with leading authorities and experts from the world of consulting and coaching.
Charlie is recognised globally for his expertise on Trust – yet as he explains in the interview, he didn't set out with the deliberate intention of building an authority position in this area. However, the approaches he “accidentally” used are certainly ones that aspring authorities can reproduce to build their reputations.
Click here to subscribe to the Authority Marketing podcasts in iTunes.
To find out more about Charlie and his work on trust and professional services, head over to:
http://trustedadvisor.com/
Enjoy!
Ian Brodie on December 18th, 2012.
David Hyner is a professional speaker and researcher and expert on “massive goals”
Click here to subscribe to the Authority Marketing podcasts in iTunes.
James Sale is one of Europe's leading authorities on the psychology of motivation.
Danny Iny is a fast rising star in the world of marketing and has rapidly established himself as a leading authority on marketing for small businesses.
Geoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation.
We're back with another Authority Marketing Podcast interview.
Our next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread.
John Seddon is a global authority on systems thinking in service organisations.
Greg Alexander, CEO of Sales Benchmark Index and leading authority on improving sales performance using benchmarking explains how he found his niche and became the leader in this field.
Charles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation.