If creating online courses is on your agenda for 2017, this podcast is a must-listen for you.
In it, I discuss the current huge opportunity in online education with Danny Iny, founder of Mirasee and author of “Teach and Grow Rich” which is about to be published in its second (expanded) edition.
- Why there’s such a big opportunity right now in online education as it becomes more mainstream.
- How to transition from delivering live services to online courses, and what to focus your courses on.
- The impact of sites like Masterclass.com with celebrity trainers like Aaron Sorkin, Dustin Hoffman, Serena Williams and Gordon Ramsay- and how a small provider can compete against them.
- How to ensure your courses are genuinely valuable for your clients and lead to achievement of real results for them.
- The best way to get started with online courses.
This is a special podcast.
Partially because my guest, Brent Adamson of the CEB, is such an expert and entertaining speaker.
But perhaps more because the topic is so critical.
As I mentioned in Why Being An Expert Won’t Get You Clients, we’re in an era where it’s becoming tougher and tougher to sell premium solutions to our clients. Time and time again a service we know will bring huge benefits is turned down in favour of a cheaper option, or the client just doesn’t move ahead and do anything.
It’s not just because of the way we’re marketing and selling to clients; it’s because the way they’re buying has changed.
In this podcast Brent dissects the way corporate clients buy today, based his extensive research at the CEB. And he highlights what service providers like us MUST do if we want to win clients for our premium services in today’s new buying environment.
It pains me to say this, but email marketing is not the only answer :)
OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients.
Email marketing is a particularly powerful way of doing that. But it’s not the only way.
In this podcast Stefan Drew explains how he built a successful platform for his consultancy in the education sector without using email marketing.
You’ll see that the same principles that normally apply to email marketing can also be applied to other media to build that personal connection with potential clients that leads to a steady stream of work.
Stefan and I also discuss how he’s managed to get so much good PR for his business and clients including regular slots on radio and in the press (including a time when he temporarily became a reporter on the collapse of the Berlin wall!).
More importantly he gives his tips for how you can break in to getting media appearances on a regular basis.
I’ve got a fantastic podcast episode for you today.
In the podcast I interview Mike Kerrison about how he built his hugely successful consulting business
After launching 3 multi-million dollar technology firms, Mike left the corporate world to join the ranks of solo consultants. In the last 15 years of running his consulting business he’s facilitated over 200 strategic planning sessions for Fortune 500 companies to small entrepreneurial growth firms. His programs have reached over 400,000 people and he has graduated over 10,000 sales and management professionals from his Breakaway Schools
This is the second of my two part interview with motivation expert James Sale.
In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and sales.
We cover how to identify the major motivating factors for people you’re talking to, how to reflect that when you’re selling to them, and how to adapt your marketing to appeal to the major motivation factors of your ideal clients.
Today’s podcast is the first of a two part interview with motivation expert James Sale.
In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to creating products and licensing his methodology to other consultants and trainers who now carry out the client work for him.
He talks about the need to professionalise your products when focusing on corporates, and how to make the critical mental switch from doing client work you love to creating products and managing others.
If you’re considering moving to a more leveraged business model, James has some great nuggets of wisdom to share that will help you make faster progress and avoid the pitfalls.
Today’s podcast is the first in a new mini-series I’m doing on creating effective membership programs.
Over the next few episodes I’ll be sharing my best tips, experience and ideas on creating profitable membership sites and programs. And I’ll also be interviewing a veriety of experts on membership site strategy, how to build them, and how to run them.
My special guest on this very first episode is Robbie Kellman Baxter. Robbie is the author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue.
She created the popular business term “Membership Economy” and is the founder of Peninsula Strategies LLC, a strategy consulting firm that has advised dozens of associations, entrepreneurs and corporations including Netflix, SurveyMonkey and the National Restaurant Association.
In this podcast I discuss with Robbie how membership models are replacing many traditional transactional businesses, the best membership models for services businesses to start with, how to use membership models to move your live work to more premium positioning, how to get people to make that first commitment to your membership program, how to onboard them so they stick around, and how you can add valuable community elements to your membership program.
My guest on today’s podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She’s a former presidential campaign spokeswoman, she teaches at Duke University’s Fuqua School of Business, and she’s a consultant and speaker for clients such as Google, Morgan Stanley, and the World Bank.
One of the marketing approaches Dorie has used extensively is to get her articles published in major publications like Harvard Business Review, Forbes and Entrepreneur magazine. This has helped grow her reputation and authority, introduce her to a bunch of influential people, and get a lot of valuable traffic back to her website.
But she didn’t just walk into those prestigious publications. She started at ground level and worked her way up.
And in today’s podcast, Dorie shares the strategies that she used to climb that ladder to getting published in the most prestigious publications.
(We recorded the interview the day after Skype had it’s big meltdown so the sound is a little crackly in place, but definitely listenable).
Today’s podcast is all about how to harness the power of stories to attract and win clients.
My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so powerful in our marketing, how to find stories to use for your business, and how to craft those stories for blog posts, articles or any purpose you want to put them to.