Ian Brodie on July 31st, 2013.
Many of you reading this will have the big challenge of needing to connect with and win very senior executives as clients.
Today's More Clients TV Q&A looks at the most effective ways of connecting with senior executives in both the long and short term:
Click here for some of the best methods to win senior executive clients
Ian Brodie on July 29th, 2013.
Most brochures and leaflets are awful. A waste of the paper they're printed on. You'd be better off just burning the money you would have spent on them and cutting out the middle man.
But it is possible to create brochures that your potential clients will want to read, want to keep, and take action on.
Ian Brodie on July 25th, 2013.
Finding it difficult to get meetings with your ideal clients?
It's a common problem. These days the traditional networking approaches that many businesses have relied on are dominated by small businesses and people looking to sell – not to help each other out.
Or if you do connect with potential clients, the chances are they're not particularly interested in a sales meeting with you.
So how do you get more meetings with senior people in bigger businesses? In today's More Clients TV episode I share three tips that should see you getting a lot more traction.
Ian Brodie on July 24th, 2013.
Have you lost touch with some of your old clients and contacts? Would you love to get get talking to them again – but don't know how?
It's a problem very many people have. Your old contacts and clients could be a great source of referrals, new business or helpful advice. But if you haven't been keeping in touch it can be embarrassing to try to hook up again.
So how can you do it in a way which minimises embarrassment and maximises your chances of rekindling that relationship successfully?
Ian Brodie on February 7th, 2013.
Late last year I published one of my most popular videos ever: a guide to making an effective Linkedin profile.
Since then Linkedin have updated the format of profiles. Not massive changes: but there are some important things you need to update on your profile to get the most out of it as a client attracting tool.
In the video I take you step-by-step through those changes and how to address them.
If you’ve got any questions on profiles and what you need to do now, drop your questions in the comments and I'll get back to you as soon as I can.
You might also want to check out my earlier in-depth look at Linkedin profiles:
The Number One Linkedin Mistake And How To Fix It >>
Or help me to help improve more people's Linkedin profiles by tweeting this link:
Update your Linkedin profile to optimize for the new format Tweet this >>.
Ian Brodie on November 9th, 2012.
Guest blogging is one of the hottest strategies to boost your website up the search engine rankings. But it can be a hugely time consuming task to find high quality, high traffic sites willing to accept your guest blog posts.
In this video I show you a great little tool that will do all the hard work for you – freeing you up to focus on your content.
Here's the link to the Link Prospector software mentioned in the video:
linkprospector.citationlabs.com >>
If you've got any questions about this strategy or observations on how you've put it into place yourself – just pop them in the comments below and I'll answer as soon as I can.
Ian Brodie on October 25th, 2012.
On Day 5 of Lead Generation Q&A we're looking at the best lead “channels” or strategies. Which approaches work best to generate high quality leads for high value services.
It's not an easy question, but in the video I'll show you how to figure out what will work best for you.
Ian Brodie on October 24th, 2012.
On Day 4 of Lead Generation Q&A we're looking at an area that many people get completely wrong – and it leads to them losing or dropping the majority of their leads.
It's your mindset towards lead generation and what you do with leads when you get them
Ian Brodie on October 23rd, 2012.
On Day 3 of Lead Generation Q&A we're looking at how to use “lumpy mail” to get through to difficult-to-reach prospects.
I'll show you what lumpy mail is, and the three critical success factors for using it effectively.
Ian Brodie on October 22nd, 2012.
On Day 2 of Lead Generation Q&A we're looking at how to use content marketing to grow your business online.
I'll walk you through a simple strategy for using guest blogging to build traffic, and my best tips on doing content marketing on a shoestring.