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What Makes An Effective Brochure For A Service Business?

What Makes An Effective Brochure For A Service Business?

Introduction

More Clients TV

What Makes An Effective Brochure For A Service Business?

Most brochures and leaflets are awful. A waste of the paper they're printed on. You'd be better off just burning the money you would have spent on them and cutting out the middle man.

But it is possible to create brochures that your potential clients will want to read, want to keep, and take action on.


 
The Ogilvy “house ads” I mention in the video can be seen here (along with perhaps the world's first infographic!)

Ogilvy Classic Ads >>

And if you can do me a favour it'd be much appreciated…subscribe to the More Clients TV channel on youtube:

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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