Featured
More Clients TV
Bonus Market Leadership Strategy: Value Leadership
Posted by
Ian Brodie on January 13th, 2015.
Here's my bonus “Market Leadership for 2015” video looking at Value Leadership.
Ian Brodie on January 13th, 2015.
Featured
More Clients TV
Market Leadership Strategy #3: Marketing Leadership
Posted byIan Brodie on January 8th, 2015.
Here's the third of my “Market Leadership for 2015” videos, this time looking at Marketing Leadership.
You can catch yesterday's video on Relationship Leadership here. And the first video on Thought Leadership here.
Featured
More Clients TV
Market Leadership Strategy #2: Relationship Leadership
Posted byIan Brodie on January 7th, 2015.
Here's the second of my “Market Leadership for 2015” videos, this time looking at the second big strategy for insulating yourself from competition and establishing yourself as the preferred partner for clients: Relationship Leadership.
You can catch yesterday's video on Thought Leadership here and the next video on Marketing Leadership here.
Featured
More Clients TV
Market Leadership Strategy #1: Thought Leadership
Posted byIan Brodie on January 6th, 2015.
At the start of every year I like to set out the big themes I'll be focusing on during the year, and I share those themes in the hope that you'll find them useful in some way.
In 2015 my big overarching theme is Market Leadership. As I'm sure you can guess, future blog posts, emails and video will focus on some of the practical details on how to achieve market leadership in your market.
This first video of 2015 looks at the first of three big strategies I believe work the best to achieve market leadership for service and information based businesses: Thought Leadership.
You can catch the next two videos on Relationship Leadership here and on Marketing Leadership here.
Featured
More Clients TV
A Super Fast Tip for Coming Up With Ideas for Blogging and Email Marketing
Posted byIan Brodie on June 17th, 2014.
One of the questions I get asked the most often about blogging and email marketing is how to come up with lots of ideas for content.
You've probably seen my blog posts on 21 Sources of Inspiration, Doing Interesting Stuff, and Overcoming the Content Roadblock. If not, check them out.
In addition to those sources of ideas, here's something really quick you can do that will make a big difference to the number and quality of ideas you come up with.
Featured
More Clients TV
Why Packaging is Vital for Service Businesses Too
Posted byIan Brodie on May 1st, 2014.
When most people look at online businesses they focus on the marketing: how you can be found online and get potential clients to buy from you.
An often overlooked, but vital, complement to this though is how you package and deliver your services so that you can reach a more distant client base.
I explain all in this episode of More Clients TV.
Featured
More Clients TV
Which Home Page Call To Action Gets Most Optins?
Posted byIan Brodie on January 25th, 2014.
You may have seen my recent split test where I got a 59.3% increase in optins on my homepage by switching from having a full optin form to using a LeadBox from LeadPages – basically a 2-step optin button.
My next step to get an even higher optin rate has been to test different calls to action on the LeadBox button. I have my own favourite, but you'll see in the video which call to action won.
Featured
More Clients TV
Prospect Awareness: The Little-Used Marketing Technique That Can Boost the Effectiveness of Your Communication
Posted byIan Brodie on November 5th, 2013.
The method most people use to create marketing communications is to start by figuring out what their clients need and then offering it to them.
Trouble is that while that's a good start, just doing that alone usually doesn't work.
To communicate effectively you need to look at something else too: Prospect Awareness.
In this video I explain Gene Schwartz's Prospect Awareness model and how to use it.
Featured
More Clients TV
Two Blockbuster Marketing Mistakes Most Businesses Make
Posted byIan Brodie on October 25th, 2013.
In this More Clients TV episode I look at the two very different types of marketing and how they work. Mix them up and you could well end up making one of the two blockbuster marketing mistakes.
We get a bit theoretical in this one – but understanding these two different types of marketing and how they work is critical if you want to be certain your marketing will be on target rather than shooting in the dark.
Featured
More Clients TV
How To Oust An Incumbent
Posted byIan Brodie on August 1st, 2013.
It's an all too common experience: you speak to a potential client you're sure you could do a brilliant job for but they're unwilling to switch from their existing supplier or even try you out.
How do you persuade them to give you a chance? It's not easy: most tactics fail because they don't focus on the real reason the client is unwilling to switch.
Today's More Clients TV Q&A video shows you two effective and complementary strategies that will help you to break into accounts and get a chance vs the incumbent.