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Prospect Awareness: The Little-Used Marketing Technique That Can Boost the Effectiveness of Your Communication

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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


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Prospect Awareness: The Little-Used Marketing Technique That Can Boost the Effectiveness of Your Communication

The method most people use to create marketing communications is to start by figuring out what their clients need and then offering it to them.

Trouble is that while that's a good start, just doing that alone usually doesn't work.

To communicate effectively you need to look at something else too: Prospect Awareness.

In this video I explain Gene Schwartz's Prospect Awareness model and how to use it.

 
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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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