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Posted by
Ian Brodie on 8th September 2015.
Dov Gordon was a man on a mission.
He knew the value and power of Masterminds from his work running them for groups of CEOs. But for his own business he wanted something more.
In a traditional mastermind business leaders and entrepreneurs meet to help each other out with advice, challenge, motivation and guidance.
Members share their goals, their challenges, their opportunities. And they get input from the bright business minds around them to challenge their thinking, give them new ideas and perspectives, share their experiences of similar situations. Masterminds often share best practices and emerging trends too so that members benefit from the early experiences and experiments of others in the group.
And sometimes a mastermind can act as an accountability group too. With members motivated to push through barriers and hit their goals because they've shared those goals with their mastermind partners.
Powerful stuff. But Dov wanted more.
He wanted a group that not only helped each other with ideas and feedback, but that also helped each other directly. He wanted a group of businesses with complementary products and services where members would be willing to directly promote each others' businesses (as long as they met the core criteria of being of high value to their own clients, of course).
After looking around and struggling to find such a group, Dov decided his best course of action was to set one up himself. To find compatible businesses he would feel comfortable working with and promoting to his audience. And who shared a similar client-centric mindset, ethical appoach to business and willingness to help each other.
I was one of the original members that Dov first contacted, along with people you might know like Mike Seddon, Stefan Drew, Danny Iny, Steve Gordon.
The plan worked even better than Dov had hoped. The entrepreneurs in the group helped each other out and their businesses grew and prospered. Friendships blossomed. The group grew.
Dov believes you can do the same thing yourself.
The sort of businesses and people you want to partner with will be different, of course. But the principles remain true.
In this podcast interview Dov shares the steps he took to build his mastermind group. How to identify and onboarded new members. What to looks for in good members. How to encourage contribution and commitment. When to let go of the reins and when to take a firm hand.
If you follow the steps and the philosophies Dov lays out you can build your own successful mastermind too. Not just as a support mechanism, but as a real driver of your business growth.
Click here to listen to the podcast »
Ian Brodie on 7th October 2015.
