There's no doubt that being the author of a successful book can be a huge boost to your credibility and ability to win clients.

But rather obviously, writing a book and getting it to bestseller status all on your own is a far from trivial task.

Many people start a book and never finish. And of those that do, few manage to get it to sell well and even fewer manage to use the book to win a decent strea of new clients.

In this podcast interview, “Marketing Magician” Stefan Drew shares the details of how he pulled together a bunch of friends and colleagues (me included) to create a bestselling book – and then used that book to get meetings with and win high value clients.

It's a process almost anyone can reproduce.

Podcast: Play in new window | Download

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You can find out more about Stefan by clicking here.

And look out for Creating Business Growth II in the New Year. Stefan will again be editing and I will again be contributing. All the proceeds from the book will be going to the Shakespeare Hospice, the chosen charity of Mike Seddon our good friend and contributor to Volume I who we recently lost to cancer.

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