There's no doubt that being the author of a successful book can be a huge boost to your credibility and ability to win clients.
But rather obviously, writing a book and getting it to bestseller status all on your own is a far from trivial task.
Many people start a book and never finish. And of those that do, few manage to get it to sell well and even fewer manage to use the book to win a decent strea of new clients.
In this podcast interview, “Marketing Magician” Stefan Drew shares the details of how he pulled together a bunch of friends and colleagues (me included) to create a bestselling book – and then used that book to get meetings with and win high value clients.
It's a process almost anyone can reproduce.
You can find out more about Stefan by clicking here.
And look out for Creating Business Growth II in the New Year. Stefan will again be editing and I will again be contributing. All the proceeds from the book will be going to the Shakespeare Hospice, the chosen charity of Mike Seddon our good friend and contributor to Volume I who we recently lost to cancer.