Today's podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about.

In the podcast, I talk to copywriter Chris Laub about the steps he follows when he's researching a market. And in particular how he does 1-1 interviews to build deep insight into potential clients.

In the podcast Chris shows you when research works well and when it doesn't, what sort of questions to ask to get beneath the surface and find real insights, and what pitfalls to avoid when doing research.

You can listen to the podcast by clicking the play button below.

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Chris is a direct response direct response copywriter who's worked with Shark Tank winners, Inc. 500 companies, and a host of well-known industry experts. These days, he focuses his efforts on helping experts increase sales of their high ticket training programs.

You can contact Chris here, and get a copy of his interview script here (I'd recommend doing so :) ).