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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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[Podcast] Chris Laub on Market Research to Build Deep Understanding of Your Ideal Clients

Posted on 14th June 2017. Chris Laub on Market Research

Today’s podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about.

In the podcast, I talk to copywriter Chris Laub about the steps he follows when he’s researching a market. And in particular how he does 1-1 interviews to build deep insight into potential clients.

In the podcast Chris shows you when research works well and when it doesn’t, what sort of questions to ask to get beneath the surface and find real insights, and what pitfalls to avoid when doing research.

Click here to listen to the podcast »

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How to Learn About a New Market (Fast)

Posted on 25th May 2015.

This week’s marketing Q&A question is from Shakya – and it’s about the tricky issue of learning about what your target clients want and need if you’re new to the market.

Great marketing is based on deep understanding of your ideal clients. But if you’re in startup mode or changing your focus you often don’t have a bunch of existing clients you can quiz or an easy way of tapping in to the market.

In this video I share three practical methods of building your understanding of a new market so you can get your marketing and your products and services spot on.
 
Click here to watch the video »