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[Podcast] Chris Laub on Market Research to Build Deep Understanding of Your Ideal Clients
Posted by
Ian Brodie on 14th June 2017.
Today's podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about.
In the podcast, I talk to copywriter Chris Laub about the steps he follows when he's researching a market. And in particular how he does 1-1 interviews to build deep insight into potential clients.
In the podcast Chris shows you when research works well and when it doesn't, what sort of questions to ask to get beneath the surface and find real insights, and what pitfalls to avoid when doing research.