This week's marketing Q&A question is from Shakya – and it's about the tricky issue of learning about what your target clients want and need if you're new to the market.

Great marketing is based on deep understanding of your ideal clients. But if you're in startup mode or changing your focus you often don't have a bunch of existing clients you can quiz or an easy way of tapping in to the market.

In this video I share three practical methods of building your understanding of a new market so you can get your marketing and your products and services spot on.
 

 
Video notes – the fancy new camera is a Canon 1200D DSLR with a 50mm f1.8 lens (that's what gives the nice blurred background).