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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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How to Learn About a New Market (Fast)

Posted on 25th May 2015.

This week's marketing Q&A question is from Shakya – and it's about the tricky issue of learning about what your target clients want and need if you're new to the market.

Great marketing is based on deep understanding of your ideal clients. But if you're in startup mode or changing your focus you often don't have a bunch of existing clients you can quiz or an easy way of tapping in to the market.

In this video I share three practical methods of building your understanding of a new market so you can get your marketing and your products and services spot on.
 
Click here to watch the video »