I've written a few times about just how important having valuable content on your website is to your success at getting clients online.
And the truth is that nowadays, creating valuable content is central to almost anything you do in marketing. It's perhaps the best way of differentiating yourself from everyone else who claims they can do the same as you can.
Want to win clients with presentations and seminars? You need great content.
Want to get more referrals? Give your referrers a report or video or other piece of great content to give away and you'll get many more referrals.
Want to use networking to get clients? How much more powerful is it to be able to send potential clients you meet a brilliant article or report than just your business card?
Want to earn the loyalty and repeat business of your current clients? Send them great new insights, benchmarking and analysis for free.
All based on having great content.
Developing great content is hard. Excruciatingly painful at times.
I'm currently working on a private membership site full of my very best ideas, training and knowledge on marketing and sales for consultants and coaches. So far it's been my very best work. I love the material. I love what it's going to be and how it's going to help people.
But it's so, so painful to develop. Like pulling your own teeth out.
With rusty pliers.
And I know I'm not the only one who feels this way. Creating content is a huge issue for so many professionals.
Today though, I read a short book that set lightbulbs off in my brain and, I'm certain, will help me accelerate developing this material 10-fold. It could do the same for you.
It's a Kindle book by author Steven Pressfield (bestselling author of The Legend of Bagger Vance and The War of Art).
You can get it either on a Kindle device or via the free Kindle readers for iPhone, Android, Mac and PC.
You can get it here.
I thoroughly recommend it. It's a quick read – probably took me about 30 mins. And it could have a huge impact on your ability to develop powerful, client-getting content.