Danny Iny is a fast rising star in the world of marketing and has rapidly established himself as a leading authority on marketing for small businesses.

Danny's “route to the top” is unusual. He didn't get there by writing a big book or going out on the speaking circuit. He became well known and established himself through blogging – particularly writing guest blog posts on well known sites.

As a result of using this online approach to authority marketing his business has grown far faster that if he'd taken a more traditional route.

In this interview Danny reveals how he decided what market to focus on, how to reach them, and how to develop material and services that will “click” with an intelligent audience.

He also shares his approach of building a big reputation in a small niche and then expanding from there.

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