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Which Home Page Call To Action Gets Most Optins?
Posted by
Ian Brodie on 25th January 2014.
You may have seen my recent split test where I got a 59.3% increase in optins on my homepage by switching from having a full optin form to using a LeadBox from LeadPages – basically a 2-step optin button.
My next step to get an even higher optin rate has been to test different calls to action on the LeadBox button. I have my own favourite, but you'll see in the video which call to action won.