Posts tagged as:

sales stories

Selling With Stories: Answering Tough Questions

8 September 2009

18 months ago I posted a very popular article on Selling With Stories where I described how stories and anecdotes can be used to great effect by professionals to provide more meaningful, resonant descriptions of what we do and how we work. Stories are also particularly effective when we’re asked those tricky questions that clients [...]

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Sales Excellence Podcast – Episode 1 : Selling With Stories

17 February 2009

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Turbo-Charge Your Sales Stories;

11 February 2008

Selling with Stories  proved to be my most popular blog post yet. Not surprising really – it’s a brilliant sales technique – one I almost felt guilty giving away. Shortly after I posted it I was alerted by a post on Carol Bentley’s B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted [...]

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Selling With Stories – A Powerful Tool for Building Trust and Credibility

4 February 2008

The art of storytelling is dying. We live in an age of soundbites, special effects, snappy comebacks and the 30-second attention span. It seems that no one is interested in taking the time to listen to, or tell a good story. Yet think back to the last time you were truly moved by a film [...]

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