Selling
Sales Excellence Podcast – Episode 1 : Selling With Stories
Stories and Anecdotes can be one of the most powerful tools in the professional's sales armoury. And yet they're often overlooked in favour of more rational approaches: facts, figures and statistics.
However, those who learn to sell with stories find that they gain credibilty, are able to make complex ideas more concrete for clients, and are able to challenge clients effectively without getting into face-on confrontation. They are able to create a powerful emotional connection with their clients and prospects that those following a “facts and figures” approach simply can't match.
This 12 minute podcast – the first in the Sales Excellence Podcast series – looks at how stories can help in selling, and shows how professionals can develop a bank of stories which can be used in key selling situations to enhance thier credibility and believability.
Listen now:
Ian Brodie
https://www.ianbrodie.comIan Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.