Selling with Stories proved to be my most popular blog post yet. Not surprising really – it's a brilliant sales technique – one I almost felt guilty giving away.
Shortly after I posted it I was alerted by a post on Carol Bentley's B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted a brief but insighful post on the Heart Shaped Testimonial by Alex Mandossian.
This is a great testimonial format designed for use in sales letters and other written communications. But, of course, it works brilliantly in spoken stories too. Just remember the other hints I gave in the Selling with Stories post and you'll have yourself an intriguing, sales-inducing little story.