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Turbo-Charge Your Sales Stories

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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


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Marketing

Turbo-Charge Your Sales Stories

Selling with Stories  proved to be my most popular blog post yet. Not surprising really – it's a brilliant sales technique – one I almost felt guilty giving away.

Shortly after I posted it I was alerted by a post on Carol Bentley's B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted a brief but insighful post on the Heart Shaped Testimonial by Alex Mandossian.

This is a great testimonial format designed for use in sales letters and other written communications. But, of course, it works brilliantly in spoken stories too. Just remember the other hints I gave in the Selling with Stories post and you'll have yourself an intriguing, sales-inducing little story.

Onward!

Ian

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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