user

Turbo-Charge Your Sales Stories

Introduction

Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


LATEST POSTS

A Powerful Approach to Lead Generation That We Almost All Overlook 11th December 2018

A Very Different Type of Lead Magnet 4th December 2018

Marketing Professional Services

Turbo-Charge Your Sales Stories

Selling with Stories  proved to be my most popular blog post yet. Not surprising really – it's a brilliant sales technique – one I almost felt guilty giving away.

Shortly after I posted it I was alerted by a post on Carol Bentley's B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted a brief but insighful post on the Heart Shaped Testimonial by Alex Mandossian.

This is a great testimonial format designed for use in sales letters and other written communications. But, of course, it works brilliantly in spoken stories too. Just remember the other hints I gave in the Selling with Stories post and you'll have yourself an intriguing, sales-inducing little story.

Onward!

Ian

Related Posts

Comments

Ian Brodie

Ian Brodie

http://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.

There are no comments.

View Comments (1) ...
Navigation
0 Shares
Tweet
Share
Share