This is the second of my two part interview with motivation expert James Sale.
In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and sales.
We cover how to identify the major motivating factors for people you're talking to, how to reflect that when you're selling to them, and how to adapt your marketing to appeal to the major motivation factors of your ideal clients.
Today's podcast is the first of a two part interview with motivation expert James Sale.
In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to creating products and licensing his methodology to other consultants and trainers who now carry out the client work for him.
He talks about the need to professionalise your products when focusing on corporates, and how to make the critical mental switch from doing client work you love to creating products and managing others.
If you're considering moving to a more leveraged business model, James has some great nuggets of wisdom to share that will help you make faster progress and avoid the pitfalls.
James Sale is one of Europe's leading authorities on the psychology of motivation.
James built his reputation primarily by getting out and sharing his expertise through speaking. He's a perfect example for those of you who want to start by making a big and direct impact on those around you – rather than perhaps waiting years for your book to be published or your website to hit number one in google.
James offers some great insights into building your expertise, sharing your content, getting booked as a speaker – and some clever tips on using Linkedin to build your reputation.