How to REALLY Stand Out With Content Marketing

How to REALLY Stand Out With Content Marketing


More Clients Podcast

How to REALLY Stand Out With Content Marketing

In this episode of the More Clients Podcast Michael McLaughlin reveals why most content marketing falls flat and how to get your content to stand out in a crowded marketplace.

Have you ever been told you ought to write a regular blog, produce articles, do presentations, share your content widely? It seems to be the accepted wisdom these days that regularly churning out content is the way to attract clients and position yourself as an expert in your field.

Except: it doesn't work.

At least not if you do it the way most people do.

You've probably noticed this. Most blog posts and articles are mediocre. “7 Leadership Tips”, stunning insights like “Work Smarter Not Harder”, stuff you already know or don't need to know.

Maybe you could get away with stuff like this 5 or so years ago. When markets were local and you might be the only game in town. These days it's just far too easy for people to find decent material anywhere in the world.

Writing mediocre article after mediocre article doesn't position you as an expert. It positions you as an also-ran.

But if you can say something different. Something insightful. Something that catches people's attention. Then things begin to change.

In this episode of the More Clients Podcast I talk to Michael McLaughlin, author of Guerilla Marketing for Consultants and Winning the Professional Services Sale about how to make your content stand out.

Thanks to Michael's insights and ideas, I think it's probably the best, most valuable podcast I've done.

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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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