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Stop Struggling with Emails: Get 5 Proven Templates Every Month

Posted on June 25th, 2024.

Stop Struggling with Emails: Get 5 Proven Templates Every Month

As I'm sure you already know, email marketing is crucial for any successful business - particularly one centred around building long-term, high-value relationships.

You've heard the success stories, you've seen the statistics, and you understand the power of email to build those relationships and win clients...and yet...

...if you're anything like most consultants, coaches or trainers then week after week, you probably find yourself staring at a blank screen, wrestling with what to write, or worse – putting it off entirely.


Sound familiar?

You're not alone. Many consultants, coaches, and trainers – experts in their fields – struggle with consistent, engaging email marketing. It's not from a lack of knowledge or expertise, but from the challenge of translating that expertise into emails that captivate and convert.

What if you could eliminate that struggle? What if you could craft compelling emails in a fraction of the time, without sacrificing quality or authenticity?

That's exactly what my monthly email template packs offer. Five carefully crafted templates each month, designed to showcase your unique insights while following proven structures that engage readers and drive action.

The Challenge of Consistent Emailing

Let's face it: as a consultant, coach, or trainer, you're brilliant at what you do. Your expertise is unquestionable, and you've got insights that could genuinely help your clients achieve remarkable results. But when it comes to sharing that knowledge through email marketing, things often go awry.


Picture this...


It's Sunday evening, and you're determined to get ahead for the week. You sit down to write your newsletter, brimming with ideas. But as you stare at the blank screen, doubts creep in:

  • "Is this topic interesting enough?"
  • "How do I make this engaging without sounding pushy?"
  • "Will anyone even read this?"

Two hours later, you've written and rewritten the same paragraph dozens of times and frustration sets in. You close your laptop, promising to finish it tomorrow—but tomorrow never comes.


Or perhaps you do manage to send emails, but they don't seem to resonate. Open rates are disappointing, click-throughs are minimal, and that coveted client engagement feels elusive.


The result? A nagging sense of guilt. You know consistent communication is key to nurturing client relationships and attracting new business. Yet, week after week, your email marketing falls by the wayside.


It's a common predicament. Despite your wealth of knowledge, translating that expertise into compelling emails is a skill in itself—one that wasn't covered in your professional training.


The consequences can be huge:

  • Potential clients forget about you between sporadic messages
  • Your audience misses out on valuable insights that could help them
  • You lose opportunities to showcase your expertise and build trust
  • Your business growth stagnates, lacking the steady stream of leads that effective email marketing can provide

But here's the good news: it doesn't have to be this way. With the right framework and guidance, you can overcome these hurdles and turn your email marketing into a powerful tool for connection and growth.

The Monthly Email Template Packs

Enter the Monthly Email Template Packs: Your Shortcut to Effective (and Easy) Email Marketing

Imagine having a clear roadmap for your email marketing—a proven structure that allows your expertise to shine through without the struggle of starting from scratch each time.


That's exactly what you get with the monthly template packs.


Each month, you'll receive five carefully crafted email templates, designed specifically for consultants, coaches, and trainers like you. 

These aren't just fill-in-the-blank, one-size-fits-all templates - they're thoughtfully structured frameworks that:

  • Save you precious time by eliminating 'blank page' syndrome
  • Guide you to showcase your unique insights in the most engaging way
  • Help you maintain consistency in your email marketing efforts
  • Boost your email open rates and click-throughs with proven formats

Here's how it works:


Each template provides a clear outline for a specific type of email, complete with guidance on crafting attention-grabbing subject lines, compelling openings, and strong calls-to-action. You simply infuse these structures with your own expertise, examples, and personality.


The result? Emails that:

  • Captivate your audience from the first line
  • Effectively communicate your unique value
  • Build trust and credibility with your readers
  • Naturally lead to increased engagement and conversions

Whether you're looking to nurture existing client relationships, attract new prospects, or position yourself as a thought leader in your field, these templates give you the tools to do so efficiently and effectively.


No more Sunday evening dread. No more guilt over inconsistent communication. Just a straightforward path to creating emails your audience will eagerly anticipate and act upon.


With these monthly template packs, you're not just getting email outlines—you're gaining a reliable system for sharing your expertise, building relationships, and growing your business through email marketing.


What's Included in your Monthly Template Pack?


Each month, you'll receive a comprehensive package designed to elevate your email marketing efforts. Here's what you can expect:


Five Unique Email Templates. Each pack includes five distinct email templates, carefully crafted to address different aspects of your business communication needs. Typical examples include:

  • The 'Real Secrets' template for sharing insider knowledge
  • The 'Advice from a Mentor' template to share advanced ideas
  • The 'Secret Weapon' template to build empathy
  • The 'Mythbusting' template to stand out and differentiate your ideas
  • The 'Unexpected Genius' template to get across new ideas in a fun, light-hearted way


Detailed Guides for Each Template. More than just outlines, each template comes with a thorough guide that includes:

  • Tips for crafting compelling subject lines
  • Strategies for writing attention-grabbing openings
  • Guidance on structuring your main content for maximum impact
  • Advice on crafting effective calls-to-action
  • Examples of how to adapt the template to various industries and topics

Flexible Frameworks. These aren't rigid, fill-in-the-blank templates. They're flexible frameworks designed to showcase your unique voice and expertise. You'll learn how to:

  • Adapt each template to your specific niche
  • Infuse your personal stories and insights
  • Tailor the language and tone to your personality and brand

Time-Saving Structures. Each template is built on the proven AIDA (Attention, Interest, Desire, Action) marketing framework, ensuring your emails are not just quick to write, but also effective in driving engagement and action.


Monthly Variety. The types of templates rotate each month, ensuring you always have fresh ideas and approaches for your email marketing.


Instant Access. As soon as you subscribe, you'll get immediate access to your first pack of templates. Subsequent packs are delivered on the 1st of each month, giving you plenty of time to plan your content.


Remember, these template packs aren't about providing you with pre-written content. They're about giving you a proven structure that makes it easier for you to share your expertise in a way that resonates with your audience. You bring your knowledge and insights; we provide the framework to make those insights shine.


With these monthly template packs, you're equipping yourself with a powerful tool to transform your email marketing from a dreaded chore into an effective, efficient part of your business growth strategy.

Transform your Emails with these powerful Templates

Using these monthly template packs is straightforward and designed to seamlessly integrate into your existing workflow. Here's how you can make the most of your subscription:


  1. Choose Your Template
    At the start of each week (or whenever you plan your email), simply open your monthly pack and select the template that best fits your message. Whether you want to share industry insights, answer client questions, or tell a compelling story, there's a template to suit your needs.
  2. Customise the Subject Line
    Each template includes guidance on crafting attention-grabbing subject lines. Use this advice to create a subject that reflects your unique topic and entices your readers to open the email.
  3. Craft Your Opening Hook
    Follow the template's structure to write a powerful opening that captures your audience's attention and encourages them to read on. The guide provides tips on how to make this hook relevant to your specific audience.
  4. Fill in the Content
    This is where your expertise comes into play. Use the template's framework to organise your insights, tips, or story in a way that's engaging and easy to follow. The structure is there to support your ideas, not constrain them.
  5. Personalise and Brand
    Inject your personality and brand voice throughout the email. The templates are flexible, allowing you to adapt the tone and style to match your unique brand.
  6. Create Your Call-to-Action
    Use the template's guidance to craft a compelling call-to-action that naturally flows from your content, encouraging your readers to take the next step.
  7. Review and Refine
    Before sending, review your email to ensure it aligns with the template's best practices while authentically representing your voice and expertise.
  8. Send and Track
    Send your email with confidence, knowing it's built on a proven structure. Then, use your usual analytics to track its performance.
  9. Reflect and Improve
    Use the insights from each email to refine your approach for the next one. The more you use these templates, the more adept you'll become at crafting impactful emails.
  10. Repeat with a Fresh Template
    For your next email, simply choose another template from your pack and repeat the process. With five diverse templates each month, you'll always have a fresh approach at your fingertips.


The beauty of this system lies in its simplicity and flexibility. You're not tied to rigid structures or pre-written content. Instead, you're given a proven framework that makes it easier to consistently share your valuable insights with your audience.


By following this process, you'll find that crafting engaging emails becomes less of a chore and more of an enjoyable, productive part of your week. You'll save time, reduce stress, and most importantly, create emails that truly resonate with your audience and drive results for your business.

I was sceptical, but tried a few templates. My weekly email open rates jumped immediately from around 30-32% over the past year, to around 40%. My email last week had an open rate of 47%. These templates do work!

Brian Ramsay

Managing Director, Innovact Consulting

The Real Benefits: 8 Ways These Templates Will Transform Your Email Marketing

Let's delve deeper into how these monthly template packs can make a tangible difference to your business:

1. Save Precious Time

Time is your most valuable asset as a consultant, coach, or trainer. These templates can save you hours each week:

  • No more staring at a blank screen, wondering where to start
  • Reduce email writing time from hours to just 30-45 minutes
  • Streamline your content planning with ready-made structures
  • Free up time to focus on other aspects of your business

2. Boost Consistency

Consistency is key in email marketing, but it's often the first casualty of a busy schedule:

  • Have a reliable system for regular communication with your audience
  • Build a habit of consistent email marketing without the usual stress
  • Maintain a steady presence in your clients' inboxes, keeping you top-of-mind

3. Improve Email Engagement

It's not just about sending emails; it's about sending emails that get results:

  • Use proven structures that guide readers through your content
  • Craft subject lines that improve open rates
  • Create content that encourages click-throughs and responses
  • Build a reputation for sending valuable, engaging emails

4. Showcase Your Expertise Effectively

You're an expert in your field. These templates help you communicate that expertise:

  • Structure your knowledge in a way that's easy for readers to understand and remember
  • Present your ideas in a variety of engaging formats
  • Position yourself as a thought leader in your industry
  • Build trust and credibility with your audience over time

5. Reduce Stress and Increase Confidence

Say goodbye to the anxiety that comes with uncertain marketing efforts:

  • Eliminate the dread of the 'blank page'
  • Feel confident that your emails are structured for maximum impact
  • Reduce decision fatigue by having a clear framework to follow
  • Enjoy the process of sharing your expertise, rather than stressing over format

6. Improve Your Email Marketing Skills

These aren't just templates; they're learning tools:

  • Understand the principles behind effective email marketing
  • Learn new techniques for engaging your audience
  • Develop your own voice within proven structures
  • Gradually build the skills to craft impactful emails independently

7. Versatility for All Your Email Needs

Whether you're nurturing leads, building relationships, or closing sales, there's a template for that:

  • Adapt templates for newsletters, sales emails, follow-ups, and more
  • Cater to different segments of your audience with varied content types
  • Address various stages of your client journey with appropriate messaging

8. Stand Out in Crowded Inboxes

In a world where everyone's inbox is overflowing, these templates help you cut through the noise:

  • Craft emails that are visually appealing and easy to scan
  • Create content that provides real value, not just sales pitches
  • Develop a distinctive voice that your audience will come to recognise and trust

By leveraging these benefits, you're not just improving your email marketing; you're enhancing your overall business communication strategy. You're building stronger relationships with your audience, showcasing your expertise more effectively, and ultimately, setting the stage for business growth - all while saving time and reducing stress.

'I'd fast been coming to the conclusion that I needed to do something to
make writing our weekly newsletter easier. I'd already tried
brainstorming a list of ideas and I'd found a list of story prompts
online but it was still a weekly struggle. I therefore couldn't believe
my luck when Ian's email offer came through.

My weekly process is now to simply pick one of the 5 templates and,
using Ian's helpful prompts and example, tailor it to my topic and
readership. It takes all the painful brainstorming and guesswork out of
it. If you're on the fence about taking the plunge, I'd recommend you
run not walk to grab them before he comes to his senses around the
pricing!'

Elisha Ward

Marketing Consultant

About me - And why I created the template Packs

Hello there! I'm Ian Brodie, and so pleased to be able to share these email templates with you.

For over two decades, I've been immersed in the world of marketing for professional services. My journey began in consulting, where I led teams for Gemini Consulting and Archstone. 

It was during this time that I first encountered the challenges of effectively communicating expertise to clients - challenges I'm sure many of you are familiar with.

This experience led me to specialise in helping consultants, coaches, and other professionals market their services more effectively. I've had the privilege of working with a diverse range of clients, from individual practitioners to global firms, all seeking to better showcase their expertise and win more clients.

I wrote the book on successful email marketing, Email Persuasion which became a global bestseller on Amazon with more than 240 Five Star reviews worldwide.

Get Response called me "One of the best email marketers in the world" and more importantly, I’ve helped thousands of consultants, coaches, coursebuilders and creators to build authority, engage their audience and generate more sales with Email Marketing.

But why create these templates?

Throughout my career, I've observed a common thread: brilliant professionals struggling to translate their expertise into engaging emails. The issue wasn't a lack of knowledge or insight - far from it. The challenge was in finding a way to consistently package that expertise into emails that would captivate and convert.

That's why I developed these template packs. They're the culmination of years of experience, testing, and refinement. They embody the strategies I've seen work time and again across various industries.

My goal with these templates is simple: to help you communicate your expertise more effectively, build stronger relationships with your audience, and ultimately, grow your business - all while saving you time and reducing the stress often associated with email marketing.

I'm not just the creator of these templates; I'm also a user. I use variations of these very same structures in my own email marketing efforts. They've been instrumental in helping me build a loyal audience and a thriving business.

I'm excited to share these tools with you and to be a part of your email marketing journey. I'm confident that with these templates, you'll be able to transform your email marketing from a chore into a powerful asset for your business.

Frequently Asked Questions

Q: Will these templates make my emails sound generic?

A: Not at all. These templates provide a structure, not pre-written content. They're designed to showcase your unique voice, expertise, and insights. You'll be filling them with your own ideas, examples, and personality. The templates simply provide a proven framework to make your content more engaging and effective.

Q: I'm not a great writer. Will these templates still work for me?

A: Absolutely. In fact, these templates are especially helpful if you don't consider yourself a strong writer. They provide clear guidance on what to write and where, taking the guesswork out of structuring your emails. With practice, you'll find your writing improving as you become more comfortable with effective email structures.

Q: How much time will these templates actually save me?

A: Most users report saving between 1-2 hours per email. Instead of staring at a blank screen or endlessly rewriting, you'll have a clear structure to follow. This not only saves time but also reduces the mental energy expended on each email.

Q: I already have an email marketing strategy. How will these templates fit in?

A: These templates are designed to enhance, not replace, your existing strategy. They're flexible enough to adapt to your current approach while providing fresh ideas and structures to make your emails more engaging. Many users find these templates help them execute their strategy more effectively and consistently.

Q: How often will I receive new templates?

A: You'll receive a pack of five new templates on the first of each month. This ensures you always have fresh ideas and approaches for your emails.

Q: What if I find the templates aren't working for me?

A: While the vast majority of users see significant improvements in their email marketing, I understand these templates might not be for everyone. That's why I offer a 30-day money-back guarantee. If you're not satisfied, simply let me know within 30 days of your purchase, and I'll refund your money, no questions asked.

Q: Can I use these templates for other types of content, like blog posts or social media?

A: While these templates are optimised for emails, many users find the structures adaptable for other content types. The principles of engaging openings, clear content structure, and strong calls-to-action can certainly be applied to blog posts, articles, and even some social media content.

Q: I'm in a niche industry. Will these templates work for me?

A: Yes! These templates have been successfully used across a wide range of industries. They're designed to be flexible and adaptable to various topics and audiences. The key is in how you apply your specific knowledge and insights to the framework provided.

Q: How do I know which template to use when?

A: Each template comes with guidance on when and how to use it effectively. As you become familiar with the templates, you'll develop an intuition for which one best suits your message and goals for each email. Remember, there's no strict rule - feel free to experiment and see what resonates best with your audience.

Q: I'm worried about becoming too dependent on templates. Will these help me improve my own email writing skills?

A: Absolutely. Think of these templates as training wheels. They provide structure and guidance while you develop your email marketing skills. Over time, you'll internalise the principles of effective email writing, allowing you to craft impactful emails with or without the templates.


If you're ready to start getting consistent results with your emails without the hassle and pain and struggle to create them - just click the button below and let's get started!

Best wishes,

Ian Brodie

Featured

Thanks for signing up for Unsnooze Your Inbox – with Welcome Offer

Posted on June 23rd, 2024.

Thanks so much for signing up to get my regular Unsnooze Your Inbox newsletter and the fancy schmancy Double Espresso Welcome Email template.

Our magic elves are working hard in the background to set up your subscription and an email with a link to download the Double Espresso Welcome Email template and guide should be with you shortly :)

But before you rush off to download your template I have a very special offer for you that's exclusive to new subscribers. It's a way of saying "thank you" for signing up to get my emails - but it only lasts a very short time.

Because now that you've got a guide and template for creating a powerful Welcome email that quickly delivers value and establishes credibility, I want to show you how to get the same brilliant results from all your emails and newsletters.

And by far the easiest way to do that is with my Monthly Email Template Packs.

Each month I create and send out 5 new templates - enough to give you plenty of fuel for a weekly email newsletter.

They're perfect for anyone who knows how powerful email marketing and newsletters can be to build credibility and trust and establish a relationship with potential clients - but who maybe struggles with consistency or gets stuck for too long trying to think of and write emails. Or maybe doesn't get the results they're hoping for from their emails. Or perhaps just wants more ideas and inspiration to boost an already successful newsletter

Each template contains a detailed guide to writing a themed email (for example a "real secrets" email or a "lessons from my future self" email). You add your own content and ideas and I show you how to write a compelling subject line for the email, to create a "hook" that will get more people reading it, to transition to your value and then to use a powerful call to action.

The templates will allow you to write effective emails fast - and they're a great way of learning how to write your own emails.

They really are the fastest way to get great results from your emails.

And as a way of saying thank you for signing up for the Unsnooze Your Inbox newsletter I'd like to offer you the templates for half price.

Normally a template pack subscription is £10 per month. But with your welcome offer you'll pay just £5 per month instead. That's approx $6.50 USD or €6 EURO.

Click the button below to claim your welcome offer. But act fast - you can only get this special offer for the next 48 hours (which of course is a little nudge to get you off the fence).

The link to download your Double Espresso template and guide should be in your inbox by now.
If you can't find it, make sure to check your spam folder or promotions tab and drag it to your primary inbox.
And if you're still struggling to find it, just drop me an email and I'll get you sorted ASAP.
Ian Brodie

Featured

Congratulations! Your Double Espresso Template and Guide is on the way!

Posted on April 4th, 2024.

Congratulations ! You're All Set.

Get the Effective & Engaging Email Newsletters Course for Just

Get Immediate Access to the Course

£197 £97 (approx $123, €113)

On the course you'll:

  • Discover Exactly What it Takes to Get Clients to Buy Through Email
  • Learn how to generate Brilliant Email Ideas at will – whenever you need them
  • Learn to write Engaging and Persuasive Emails – Fast
  • Craft “Must Read” Subject Lines
  • Automate to Optimise and Scale

Anna Cook

International Energising Executives Coach

I highly recommend this course, particularly if you have had problems in creating and maintaining a regular sending routine for emails.

Not only does it help you have ideas and create regular emails so it enhances your reputation and visibiilty to your audience but also it simplifies the work for you and reduces the amount of time you need to spend on doing it.

Basically it is a win-win in every direction!

Featured

Join EEE

Posted on December 22nd, 2023.

Start Writing Effective & Engaging Emails Now

Get the Unsnooze Your Inbox Effective and Engaging Email Newsletters course and you'll be writing powerful emails that build authority and generate sales within an hour.



If you're on this page then you're probably very much aware that an email newsletter can be your most powerful tool for building relationships, establishing credibility and becoming seen as the "go to" person in your clients' minds.

But if you're anything like most people you may well struggle to write consistently

You don't enjoy all that networking and schmoozing. And you'd much rather be working with clients than spending all your time posting on Facebook or accepting endless connection requests on LinkedIn hoping it will turn into something.

A steady flow of clients is the lifeblood of any small firm. Yet many of us suffer from huge peaks and troughs in our income and often struggle to get all the clients we need - despite being brilliant at what we do.

When I first started my own business after nearly 20 years in industry and working for big consulting firms I assumed that winning clients would be fairly simple. After all, I had tremendous value to offer and a great track record.

Of course, it didn't turn out to be so easy.

I did well early on from referrals and work with people who knew me. But when that began to run dry I was in trouble.

What I didn't have was a system for bringing in new leads and clients on a consistent basis. And I was overwhelmed with all the options and all the conflicting advice I heard from "experts" at every corner.

Eventually, after much trial and error and thanks to help from some brilliant mentors, I found a few simple methods that worked well for me.

Later on, when I started helping other consultants and coaches I discovered that these simple techniques worked brilliantly well for them too. I started getting feedback that they were getting meetings with clients within a few days, and were landing contracts and winning new business within weeks.

More importantly, they were putting in place sustainable marketing systems that helped them generate a steady stream of leads and clients on a regular basis.

That's when I decided I would share those techniques more widely, and Momentum Club was born.

The techniques in Momentum Club helped one member double her business in a year and then again the next year. And another have his best month in business ever in his first month as a member.

Chances are, those same strategies, techniques and tools can work for you too.

How To Win More Clients - Sustainably and Consistently

If you want to win more clients on a consistent basis, not just through intensive one-off efforts or "method of the month" initiatives, then you need three critical things in place in your business:

A Systematic Process for Attracting, Nurturing and Winning Clients

A Menu of Marketing Strategies - allowing you to select the ones that work for you and your clients

Support and Guidance to help you refine and improve your marketing and ensure you get results

A Systematic Process

If you suffer from big peaks and troughs in your income, then the chances are it's because your marketing is ad-hoc. Without a systematic process providing a heartbeat for your marketing you end up skipping key activities when you're busy with clients, and then rushing trying to fill the pipeline when you're not.

And although it doesn't sound sexy, and it's certainly not a silver bullet, a systematic process for marketing that ensures all your key activities are done consistently is really the foundation of sustainable business growth.  

A Menu of Marketing Strategies

If you've bought programs before that claim to help you get more clients you'll know that most of them are focused on "flavour of the month" methods.  

The problem is that these silver bullets usually don't work for everyone, and they almost always lose effectiveness over time. Whether it's guest blogging, live video, Facebook ads, webinars; no one strategy works universally well for everyone. Especially since most are designed and taught by full-time online marketers with little understanding of the type of clients that you and I work with.

You need to find the strategies that work for your specific clients and that you're comfortable and confident at using. That means you need a menu of marketing strategies to pick from so you can choose the ones that work for you and you can "mix and match" to get the best results. 

And you need marketing strategies that are designed to be implemented by busy professionals like you with clients to work with, not full-time online marketers who can spend all day on social media, writing huge articles every day or implementing complex "funnels".

Support and Guidance

No matter how smart you are, and no matter how good the strategies you're implementing are, they'll always need to be refined and adapted for your unique situation. That's where support and guidance from people who've been in your situation is worth its weight in gold.

Being able to ask questions and get insightful feedback means you'll avoid all the pitfalls and start getting results much faster than trying to implement on your own. 

And just as importantly, having the support and encouragement of a team of people on a similar path to you will motivate and drive you forward to even higher levels of success.

Working Together

Whatever course, membership program, coaching or training you sign up for you need to make sure that it delivers on these three critical areas for you. Each one is needed to help you reach your goals as fast as possible.

Without a Systematic Process for Attracting, Nurturing and Winning Clients, you'll get an initial flush of results, but then drift back into the rollercoaster of peaks and troughs that comes with ad-hoc marketing.

Without a Menu of Marketing Strategies you'll spend your time trying to get methods not really suitable for you or your clients to work. You'll be left frustrated as the techniques that seem to work well for others just don't deliver the results you need. Or you'll have initial success only to see it fade away as the "flavour of the month" goes out of fashion.

And without effective Support and Guidance you'll take way longer than needed as you have to re-invent the wheel and figure things out for yourself instead of following well-worn shortcuts. 

All three of these critical areas are necessary. And that's what I've ensured you get in Momentum Club...

Your Complete Guide To Building a Sustainable Marketing System That Will Get You More Clients

Momentum Club is where I share the most effective marketing and sales strategies for consultants, coaches, trainers and other professionals. These are tested, proven approaches to winning clients that have worked for me and my clients over the years. They get results.

And because the techniques are based on using your expertise and experience to add value to your clients through your marketing, they can be used by any professional without needing to be a natural extrovert or to resort to pushy sales techniques. 

After a very short time in Momentum Club I had my ever best revenue month. I mean best EVER - since being self employed or previously being in employment.

Steve Nicholls

Managing Director, Executive Connexions
Serena Humphrey Managing Director The F-Word


The hardest part of my 19 years in business so far has been marketing. I knew it was the secret to consistent income and profit, but I didn't understand it and was scared of it. I spent thousands on so-called experts, none of whom had a clue how to market my business.

Then I found Ian! Ian Brodie is literally the only person I have ever encountered who truly understands marketing, marketing strategy and how to execute that strategy consistently. and he's incredibly generous with his ideas, insights and has a genuine desire to help people.

My business now has a steady flow of leads, and consistent predictable profits - the holy grail of every business. I recommend Ian to everyone I work with and many of my clients follow his fantastic blog and use his Momentum Club.

Practical, Proven, Client Winning Strategies That Get Results

Momentum Club is built to get you results fast. You start with the Rapid Results Program focused on getting you an effective marketing system up and running quickly, generating leads, and turning those leads into clients.

The Momentum Club Rapid Results Program

The program is designed to be easy and quick for you to implement. There are ten mini-courses covering all the key aspects of marketing and sales for a service based business. All the lessons are around 5-20 minutes or so long and there are exercises and examples so you can make progress fast.

We start with a "quick start" section which is all about establishing a realistic goal for the program, getting you some quick wins that will start to get leads and clients for you before you've even finished the program, and most importantly, showing you how to carve out time in your schedule so you have time to do the marketing you need.

Then we start the program proper with the foundation level which is really the core that sets you up for long-term success. The first module there is the "nichefinder" where we use the three key criteria of Economics, Experience and Enthusiasm to identify a viable niche for you to focus your marketing on.

Next is the "insight builder" where we build deep understanding of your target clients' goals, aspiration, problems and challenges along with what they need to know and feel to be ready to hire you. This will make sure all your marketing "hits the spot" and delivers value to your potential clients.

The final foundation module is where we craft a powerful value proposition that articulates to your ideal clients exactly why they should hire you and why you're a better choice than any of your competitors. Your value proposition forms the core of your identity both online on your website and social profiles, and how you first interact with potential clients.

The next step is Lead Generation where you make that vital first contact with potential clients. In the Rapid Results Program we start by creating a compelling Lead Magnet that will attract your ideal clients, deliver value in advance of working with you, and establish your credibility with them.

Once you have your Lead Magnet, you need to be able to deliver it to potential clients who are interested. So in the Lead Magnet Delivery module we create the optin, thank you and download pages you'll need; along with the initial emails to send to your new leads to begin engaging with them and moving them towards becoming clients.

The final step of Lead Generation is, of course, to get your Lead Magnet in front of potential clients to give them the chance to connect and become leads. In the Rapid Results program we focus on getting things moving fast - se we focus on your very highest potential clients - and the ones most likely to sign up with you here.

Now you're beginning to generate leads you need to start nurturing them. For most high value services, the vast majority of your potential clients - even the very best ones - won't be ready to buy initially. You need to keep in touch and keep adding value until the time is right and you're the first person they turn to.

In addition to the work you do personally nurturing your relationships with your highest potential clients you'll also want to keep in touch and keep top of mind with your other prospects. But because they're not such high potential, you'll want to automate this as much as possible with email marketing.

Finally, once you've nurtured your relationships so that your potential clients are ready to buy, you need to have conversations with them to enrol them as clients. Yep you need to actually speak to them - and this module shows you exactly how to prepare for and have those value-adding sales conversations.

A complete and sustainable marketing system - implemented in 10 weeks

The Rapid Results program will build a marketing system that generates a steady flow of leads and clients for you. And if you can dedicate half a day a week to this, you should be able to complete at least a module every week: 10 weeks overall. 

More importantly, it's a system that any smart professional can implement and use week in, week out. That's because it harnesses your expertise and ability to deliver value to your clients rather than being all about marketing "hacks" or slick sales techniques.

Once you've "graduated" from the Rapid Results program you can use any of the other resources in Momentum Club to keep growing and enhancing your results.

Dan Pfister Founder, winclientsback.com

After 20 years in marketing, I’ve been through many programs and the Momentum Club is the best business building program I’ve ever been in – it’s truly a breed apart.

Momentum Club: Elevating Your Business to the Next Level

The additional resources in Momentum Club then allow you to improve and enhance all the aspects of your core marketing system. You can add additional lead generation methods, improve your nurturing, or implement new ways of converting prospects into clients.

Momentum Club includes step-by-step tutorials on:

  • The "Marketing Success Mindset"
  • Prioritising which marketing strategies will work best for you
  • Resurrecting your old contacts
  • Using "host beneficiary seminars" to find new clients
  • How to make face-to-face networking pay
  • Direct Mail strategies that work
  • The "Dream 100" Strategy for high value clients
  • How to get more website visitors
  • Make your website a "lead generating machine"
  • Using Google Adwords for targeted leads
  • Facebook Advertising Strategies
  • The Twitter Traffic Strategy
  • Content Marketing to generate leads
  • Linkedin Advertising
  • Additional personal nurture strategies to build relationships with high value clients
  • How to get more email subscribers
  • How to follow-up on key events
  • Your "First 30 Days" email sequence
  • The different types of sales meetings - and how to handle each one
  • Using strategy sessions to onboard new clients
  • How to sell (while adding value) using webinars
  • Using Virtual Summits to build your subscriber list while building authority in your marketplace and making a profit
  • Building your own website
  • Joint ventures and partnerships
  • Selling to corporates
  • Creating your own online products and membership programs
  • Video marketing
  • Marketing productivity tips

Tools, Templates and Examples

Momentum Club is full of tools and templates that you can "cut and paste" to use yourself as part of your own marketing. 

Sample letters, website guidelines, marketing performance analysis spreadsheets, best practice checklists, web page templates you can upload directly to your site, email templates you can copy directly into your email system then tweak to fit your business.

Designed based on proven best practices to save you hours of trial and error and “reinventing the wheel”.

Monthly Live Webinars

Every month I host a Momentum Club Marketing Masterclass webinar.

You can interact and ask questions about the specific topic, or anything you need help with. So you can get feedback on anything you’re trying, a new idea you’ve had, or any question you have about marketing and sales generally.

You can also submit one piece of your marketing each month for me to critique on the webinars. So that could be anything from a web page to a clip from a video to an email you're thinking of sending out, or the way you introduce yourself at events.

You'll get detailed, personalised feedback to allow you to make immediate improvements.

Alex Hutchinson Director, TBA Group


I've just watched the Marketing Critique - probably the most valuable and productive 15 minutes I've spent on our business development plan. Excellent advice, right on point and VERY valuable recommendations so I can make real changes immediately. MUCH appreciated and that alone is worth a year of Momentum Club membership.

All Your Marketing and Sales Questions Answered

We have a private group on Facebook for Momentum Club members only. 

In the group you can ask any question about marketing and sales and I'll answer you, but perhaps even more importantly, the other members of Momentum Club will share their experiences and ideas. There are some really smart, experienced business people in Momentum Club. Getting their input on what's worked (or not worked) for them could save you months of trial and error and get you to a solution you might never have come up with at all yourself.

Only Momentum Club members can see the posts. But if you're not a big Facebook user or have something you want feedback on you can't share in public then you can get direct support from me via my personal email address.

Who Is Momentum Club For? (And Who Is It Not For?)

Hopefully by now you'll have got a reasonable idea of whether Momentum Club will provide the kind of support you're looking for in your business.

But I have to say at this point that it's definitely not for everyone.

Momentum Club is not generic training about marketing and sales for all sorts of businesses - it’s specifically for consultants, coaches, trainers and professional service providers who either deliver a service in person, remotely, or who share their expertise through online training.

It’s also absolutely not some kind of get rich quick scheme. This is something for people who have genuine value to add to their clients and who want to get more of them in the simplest, easiest ways possible - but are prepared to put the time and effort into learning how to do that.

And this is not something for you to buy then leave on the shelf. This is for you to actively use to get you more clients. You need to be ready to devote at least a couple of hours a week to Momentum Club, either on the site learning new things, or in your business implementing those new strategies and techniques to attract and win more clients.

And, frankly, this is not for you if you're down to your last penny and the monthly price would be a stretch for you. I want you to be full of energy, focused on getting new clients not worrying about whether you can afford it every month. So if you're not in a position where this is easily affordable for you, focus on my free material to help you grow your business and come back to Momentum Club when you're ready.

There’s a guiding ethos in Momentum Club too. I recently asked the members what their guiding principles were in business and the things I heard back the most were all about integrity, helping others, adding value and enjoying the journey.

So if that sounds like you, and you want the best training and support available to help you get more clients, then Momentum Club could be for you. Read on to find out how you can get access to Momentum Club for just $97 per month.

Get Access to Everything in Momentum Club for Just $97 per month

As you've just heard, Momentum Club is a collection of my very best training and resources to help you get more clients and set up a systematic marketing process that will keep on bringing you clients on a regular basis.

If you wanted to get the experience, knowledge, step-by-step guides, templates and feedback on what you’re doing that you get from Momentum Club - then one way you could do it would be to go to my website and book up for as many 90 minute calls with me at $997 per call as it would take (and it would probably take quite a few).

Or you could sign up for Momentum Club at just $97 per month.

You get all the modules, all the training, all the detailed guides and templates. You can ask questions in the private group. You can come to the webinars.

You can go through the whole Rapid Results program that normally costs $397.

All for $97 a month. No long-term commitments. No small print.

Sound good? I'd love to have you on board and to help you start winning more clients. Just click the button below and let's get going!

Ian Brodie


I was one of the first members of Ian’s Momentum Club and I’m still a member.

Why?

Even though I run a successful marketing consultancy I find Momentum Club to be incredible value for money. I’m able to read about the latest strategies, techniques and tactics Ian is constantly testing as well as explore older ideas where my expertise is tested. There is a wealth of online content available from the day you trial Momentum Club.

As a member I have access to a community of members that act as a mastermind group, can get Ian to critique my marketing efforts on a monthly basis, and attend live webinars where I get answers to even more of the questions I pose. Members seem to be drawn from a huge range of businesses and the advice and help given seems to match their needs perfectly.

Stefan Drew

"The Marketing Magician"

FAQ

Here are answers to some frequently asked questions about Momentum Club:

Will Momentum Club work for my type of business?

Do I get access to all the resources straight away?

Am I agreeing to some kind of contract or long term commitment?

What if I'm not a natural extrovert and I'm not confident at marketing and sales?

How much time will I need to devote to Momentum Club?

What kind of live support do you provide?

Featured

Thanks for signing up for Unsnooze Your Inbox: The Course

Posted on August 23rd, 2023.

Thanks for signing up!


Thanks so much for signing up for Unsnooze Your Inbox: The Course.

We're starting the course on Monday September 4th with the first batch of videos.

Before then I have one quick favour to ask - you'll find out what it is in the email I've just sent you :)

Speak soon!

Ian Brodie

Featured

About Ian

Posted on May 31st, 2023.

About Ian


So I should probably say right from the start that I really dislike long, self-promotional "about me" pages that waffle on about how great the person is or how they started from nothing to become a zillionaire and if you just pay them a bunch of money you can do the same.

But it might help a bit to tell you a bit more about me and what you can expect from me on this site.

Firstly, the important stuff. The kind of stuff that friends know:

I'm 57 years old. I live in Cheshire in the North of England. I'm married to the wonderful Kathy, and we have two fantastic children – Chris & Robs.

I also suffer from being a supporter of Newcastle United (update: not so much suffering this season!)

I've been a consultant since 1994. Before that, I had a proper job doing some techie R&D type stuff. But pretty much from the moment I started consulting and working with clients to help them improve their businesses, I knew this was what I wanted to do.

As I progressed in consulting I had to learn how to market and sell. Something which I was far from a natural at and really struggled with early on.

But thanks to some great mentors, some hard work, and a lot of trial and error I learnt what it takes for someone who isn't an extrovert and who doesn't feel comfortable “selling” to be successful at winning clients.

And in particular, I've focused more and more on
Email Marketing.

Over the years I've found that the very best way for someone who's an expert at what they do to win clients is to
send valuable, interesting emails week in, week out that cement your credibility and build a personal relationship with your subscribers while helping them succeed.

It's simple.

You don't need to master fancy technologies, become a super slick salesperson or spend all your time posting on social media.

You can spend most of your time running your business, working with clients, or - god forbid - having a life.

I wrote "the book" about email marketing and newsletters a few years ago: Email Persuasion.

It quickly became a best-seller in multiple countries and has over 200 five star reviews worldwide.

More importantly it's helped countless professionals and business owners to succeed with email.

Nowadays I teach simple strategies for email and newsletters via my Unsnooze Your Inbox newsletter.

You'll learn simple techniques that anyone can implement to come up with great ideas, write engaging fun emails your readers will find hugely valuable and then turn those engaged subscribers into paying clients.

If you sign up you'll also get my "Double Espresso" Welcome Email Template which you can use to "wow" your new subscribers with your very first email to instantly build your credibility and make sure they tune in to your next emails.

The official Stuff

I need to put some official admin stuff somewhere too, so I thought here was as good as anywhere :)

Here's my official business name and details:

Learningcloud Limited
29 Dean Road
Handforth
Wilmslow
Cheshire
SK9 3AH
United Kingdom

Tel: 01625 326 989

Learningcloud Limited: Registered No: 06372487.

And that's a wrap!

Ian Brodie

Featured

Thanks for signing up for Unsnooze Your Inbox

Posted on May 30th, 2023.

Thanks for signing up!


Thanks so much for signing up to get my regular Unsnooze Your Inbox newsletter and the fancy schmancy Double Espresso Welcome Email template.

Our magic elves are working hard in the background to set up your access and an email with a link to download the Double Espresso Welcome Email template and guide should be with you shortly :)

When the email arrives I'm going to suggest you open it straight away and take action to implement the template straight away too.

Don't file it away aiming to come back later - chances are you never will.

And the Double Espresso template really does work. It'll only take you a few minutes to tweak your current setup and you'll get much better results.

Next, you'll start getting my regular Unsnooze Your Inbox newsletters.

These come from Substack, rather than me directly, so you might want to check for them in your promotions tab or spam folder and drag them to your primary inbox to make sure you get them.

Each Unsnooze newsletter will give you a really quick tip on creating more effective newsletters and emails that work to engage your audience, build authority and generate more sales.

I hope you'll enjoy them and find them useful.

Well...if the magic elves have done their job you should have your email with the Double Espresso Welcome template by now.

So take a deep breath and head over to your inbox...

And I'll see you soon.

Ian Brodie
PS if you want to get better results from your emails and newsletters even faster, then you might want to consider my brand new Unsnooze Your Inbox course on Creating Effective and Engaging Emails and Newsletters.
The course is completely new (but based on my 9.8/10 rated cohort course on Persuasive Email Writing). The very first run of the course starts on Monday September 4th. And if you sign up by midnight UK time on Sunday 3rd Sept you can get it for a massive 50% discount.
The course will show you exactly how to create a powerful email newsletter that builds authority, generates trust and wins clients.

Featured

Here’s Your Email Topic Toolkit

Posted on May 21st, 2023.

Here's your Email Topic ToolKit


You can download your Email Topic Toolkit below. It'll show you how to generate an endless supply of brilliant topics for emails and newsletters (and blog posts and social too) - instantly banishing "blank page" syndrome!

You can download the toolkit by clicking on the image or link below.

And if you want to get better results from your emails and newsletters even faster, then you might want to sign up for my Monthly Email Template Packs.

Every month I create a new template pack with themes and frameworks that allow you to put your own ideas, insights and examples into an effective structure that your readers will find engaging and will naturally lead to a call to action.

The templates make it incredibly quick and easy to write powerful newsletters and valuable content emails that get results.

To find out more and see exactly what you'll be getting, click the button below...

Ian Brodie

Featured

Here’s Your Double Espresso Welcome Email Template and Guidebook

Posted on May 5th, 2023.

Here's Your Template And Guidebook


Thanks so much for signing up to Unsnooze Your Inbox and for your Double Espresso Welcome Email Template and Guidebook.

You can download it by clicking on the image or link below.

Your welcome email - the very first email people get when they sign up - gets on average 4x the opens and 5x the clicks of a typical email.

So if there's one email you want to get right it's this one. It's the perfect chance to make a great first impression, build credibility and trust fast, and get your new subscribers to look forward to your next emails.

This guide will show you how to do that with what I call the "double espresso" email template.

Don't forget you'll also start getting my regular Unsnooze Your Inbox updates with tips, ideas and insights on succeeding with email newsletters.

I mail 2-3 times per week, usually on Sunday, Wednesday and Friday at 9am UK time or thereabouts. 

Speak soon!

Ian Brodie

Featured

Test Substack

Posted on May 1st, 2023.

This is a test of the Visme signup box