Ian Brodie

Ian Brodie


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Make your marketing timeless

Posted on November 8th, 2015.

Some things are just timeless, aren't they?

I'm just a little bit too young to remember the Beatles or the Stones in their prime, but if one of their hits comes on the radio it still sounds fresh to me.

Same goes with great art, great drama. Timeless.

At least some of your marketing should be like that too.

Of course, there's value in keeping up with the latest trends. I've been very successful with social media for lead generation for the last few years for example. But it's really been email that's been the timeless mainstay of my business.

Some marketing has a “best before” date. Works well for a few years until everyone starts doing it, then becomes less and less effective.

Other marketing has been working for decades and likely will for many to come: email marketing, direct mail, referrals.

Make sure you have some timeless marketing like this in your armoury.

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More Clients Memorandum

The real secret to finding the time for marketing

Posted on June 21st, 2015.

I recently spoke to a couple of people who told me they were struggling to find the time to work on their marketing.

To be honest, over the years I've ended up with a bit of a bee in my bonnet about “finding the time” for marketing.

You see, I don't believe time is the issue. There is always time for things we prioritise.

Most people who log their time over a week are staggered at how much of it they spend watching TV, or doing pseudo-work like chatting in Linkedin or Facebook groups, surfing the web or going to low-value networking events.

You can never remove those low-value activities entirely of course. And life would be very dull if you never had any leisure time or had to work flat out all the time.

But if we're honest, all of us can find an extra few hours a week.

So rather than saying “I couldn't find the time to work on my marketing” I think it's much more positive to be truthful and say “it wasn't a big enough priority for me”.

Saying you couldn't find the time makes it seem like it was out of your hands and there was nothing you could do about it. That events conspired against you.

Saying it wasn't a big enough priority for you puts the solution in your own hands: make it a bigger priority and do something about it.

I'd advise taking the route that puts the solution in your hands. Take responsibility and take action.

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More Clients Memorandum

Do you struggle to keep up sometimes?

Posted on March 1st, 2015.

Do you struggle to keep up sometimes?

I know I do.

There's not a week passes by without some new shiny object being proclaimed as the future of marketing or winning clients.

And since I teach marketing (and I'm a pretty extreme Resource Investigator) I just can't resist checking them out.

But when you have clients to support and products to build, you really don't have the time to try every new technique or tool. Let alone actually implement them properly.

And I know from speaking to many people that the constant pace of new things they're forever being told they need to know about can be pretty overwhelming.

I certainly don't have all the answers, but I do a couple of things that help.

Firstly, although I look at a lot of new things, I'm quite slow to change what I use “in anger” in my business. The thing I think you have to bear in mind is that changing some of the core things you do has a huge overhead.

You have to learn the new strategies and tactics. Then there's a bunch of time to put them in place. Then a whole lot of trial and error to get them to work. Then even more time to actually get them to perform at a level better than you were at before.

The end result is that unless the increase in performance is very big, all the gains you get are written off by the transition costs.

So I change my core marketing quite slowly.

Secondly, I've learned how to measure, analyse and test the effectiveness of my marketing.

That means that when something new comes along I start off with a pretty good sense of whether it will work for me, and I can test to see what the reality is.

That means I'm not just blindly implementing every new thing that comes out.

Finally, I've carved out time to test promising new ideas.

That may sound like more work, but it saves me in the long run.

For the last few years, for example, my main source of traffic and subscribers has been through blogging on my own site and other peoples. But after doing some experiments I switched over to focusing on Facebook advertising last year and it's saved me a ton of time.

Controlled experimentation, rather than just dabbling, lets you continuously improve to get better results for less investment of time.

Over the years my own tests have allowed me to get more subscribers and more clients with less investment of my own time to do so.

You can do the same.

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More Clients Memorandum

You DO have the time

Posted on June 8th, 2014.

A bit of tough love this weekend, for you and me.

I bang on a lot in these emails and my blog about creating content. Articles, blog posts, emails, free reports, videos, podcasts. Stuff than gets your message out there, builds your credibility, and has a call to action for people to get more from you.

And pretty much everyone I speak to about it “gets it”. No one says “no, that'll never work Ian”.

But what many people struggle with, perhaps you too, is actually producing that content. Finding the time in their busy schedule to get their head clear and write or record.

I get it too. There are dozens of pieces of content I have on my to-do list that I just haven't found the time to create. It's tricky. There's always another priority. It's so difficult for a busy person to get that extra time to make content.

And you know what? That's a lie.

It's not so difficult. Not if you prioritise it. Not if you knuckle down and do it.

We tell ourselves it's difficult and make it OK to have those important tasks rolling over on our to-do lists for weeks and months.

But we can get this stuff done.

If we skip a bit of TV watching, social media time or something else we enjoy we can easily find the time. It's just that we subconsciously prioritise those other things more highly and tell ourselves the lie that we just can't find the time.

I was reflecting earlier today on how I made the audiobook version of Email Persuasion.

I did it all on a Sunday afternoon. It took me four hours.

I'd planned to do the first couple of chapters but I just kept going.

I skipped the usual trip I make out for a coffee on a Sunday. I skipped listening to the Sunday game and watching a bit of TV.

And I created an audiobook which I've been able to offer to people as a thank you for reviewing the book.

I've shared a number of tips on making extra time for marketing over the years in these emails and on my blog.

But really, my experience with the Audiobook shows that for me, and probably for you, the biggest thing we can do is decide we want to do it and give it priority.

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More Clients Memorandum

Why your words are sometimes unimportant

Posted on March 2nd, 2014.

Being a marketing person I sometimes spend a lot of time agonising over words.

The headline on your website. Subject lines for emails. The lead on a sales letter. What you say is the key to whether people buy your products or services.

Or is it?

In our sort of businesses, I've found it plays out a little bit differently.

When people join Momentum Club, they don't do it because of anything clever I've written on the sales page.

They do it, I believe, because they've got great value from my emails, videos and blog posts and they believe they'll get even more from Momentum Club and from getting more direct support from me.

It's the same for you. Your clients are persuaded more by your actions than by your words.

Your words are still important, don't get me wrong.

But what's more important is that value you deliver to them up front. The way you treat them. The confidence you give them that working with you would be a winning proposition.

Next time you think about your marketing, don't focus on what you can say to convince them you're the right person to hire. Think about what you can do to prove it.

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More Clients Memorandum

How to get more marketing done in less time

Posted on February 10th, 2013.

Like most people, I often feel as if there just aren't anywhere near enough hours in the day to get everything I need done.

I used to think the answer was more efficiency. I've tried out pretty much every productivity system and “to do list” app under the sun.

And while these systems are helpful to keep your tasks under control and to make sure you don't drop any balls, I've found that any time I save with a better productivity system soon gets eaten back up with more stuff to do.

Have you found something similar?

I suspect I'm not alone. Many professionals I speak to have this same issue. The most common challenge I hear is “I know I need to do more marketing, but I just don't have the time”.

Well, what I've found that actually does work for me is what I call my “radical productivity system”. You might want to try it to see if it works for you.

Here it is….

….drum roll….

Stop doing stuff that doesn't work.

Yeah, OK, that probably doesn't sound very clever. You might even be thinking “come on Ian, I don't waste my time doing things that don't work”.

But have you ever really checked?

When I tracked back my very best and biggest clients to where they came from, there were actually a very few sources.

Some came from referrals from previous clients. Some were people who'd seen me presenting at an event. A lot came from people finding my website, subscribing to my newsletter and calling me when the time was right to do something together.

And some came from recommendations from people who might normally be considered my competitors but because I've built good relationships with them, recommended me when they thought I'd be able to do a better job for someone.

Networking? Not so much. I was spending hours every week at events, but it turns out that it rarely led to winning clients.

Surprisingly, despite the fact that many people will tell you that a great way to win clients is to establish yourself as an expert by answering questions on Linkedin groups and forums, it didn't really work for me.

(Well, technically, it worked a couple of times years ago – but these days Linkedin groups seem to be more filled with vendors trying to pitch stuff than clients).

By simply cutting down on the activities that weren't making much of an impact for me I saved about half a day per week.

Some of that time's been taken up with more effective marketing. Some of it I've saved for myself and my family.

Of course, the things that really work will be different for you. But the key is to make sure you really know what does – don't just assume – check.

Then grit your teeth and cut back on the stuff that doesn't work.

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More Clients Memorandum

Why selling benefits can (sometimes) lose you sales

Posted on June 6th, 2011.

“Focus on the benefits, not the features”

I'm sure you've heard this a million times.

It's standard marketing dogma. Focus on benefits. The problems you solve. The results people get from working with you.

Normally that's absolutely the right thing to do.

But sometimes it's absolutely wrong.

You see, focusing on benefits implies that's why people buy. And that's not always the case.

Imagine yourself in this scenario:

You're the CIO of a multinational. You've been set a target to reduce expenditure by 10% across the board.

You're looking at outsourcing. One firm is quoting you savings of 15%, the other 20%?

Which one do you go with. The 20% is a no-brainer, right?

Not necessarily.

15% and 20% are both significantly better than your budget. Both will keep the board happy.

In theory, you might go for the 20% to get the maximum benefit. But there's another huge factor that's going to be weighing on your mind. One that more often than not will determine your decision.

RISK.

You see, you might get an extra pat on the back for getting those extra savings – if they come off.

But if something goes wrong. If the outsourcer fails to deliver, if your systems start failing or your users start complaining all the time. Then you're in big trouble.

So as a buyer, you're rarely out to simply maximise benefits. You're looking to hit your target benefits at minimum risk.

And you'll see this buying behaviour repeated time and time again. Especially in large corporations and the public sector where maximising benefits will get you a small bonus or a pat on the back, but buying something which fails will get you the sack.

So as a seller (especially to large corporations or the public sector) you've got to focus not just on the benefits you'll bring – but on making sure they see you as the lowest risk option.

If you're like me, and you're a small or solo business, you're automatically at a disadvantage in these circumstances. By default, large businesses will see you as a risk.

So that means that very often, the focus of your “pitch” needs to be on minimising the perceived risk of working with you (and maximising the perceived risk of working with someone else).

Next time you're bidding for a big piece of work with a major customer, spend some time putting yourself in your potential client's shoes and brainstorming what risks they might see in the project and in working with you.

Maybe it's financial stability. Maybe it's continuity if you get hit by illness. Maybe it's that you don't understand their business. Maybe it's whether you can work in a unionised environment.

Whatever the risks you spot, make sure you address those risks.

Because just banging on about the wonderful benefits of working with you is going to get you nowhere if your client is frightened it may all fall apart and they won't see any of them in practice.

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Strategy

How to be in the Right Place at the Right Time

Posted on October 12th, 2010.

Some professionals always seem to be in the right place at the right time to win new clients.

They just happen to call a potential client when they really need help. Or they bump into them in the early stages of decision-making. Or the client remembers their face and calls them first when they need to chat over an issue that ends up turning into a project.

Luck?

Most likely not.

Very many professional services are Demand Driven. Clients only buy them when they have a real, pressing need (unlike, say, a luxury good where potential customers can be persuaded they want something even if there's no deep underlying need).

And nowadays, even if there's discretion over timing, clients are increasingly resistant to sellers' efforts to “push” services at them. They are used to buying on their own terms, if and when they feel the time is right.

So we could say that the secret to selling professional services is in the timing.

If you can engage with a potential client when the time is right for them – then you're in pole position to win the work.

But how on earth do you know in advance – and from “outside” – when the time is right?

Here are a couple of ideas that can help you be “in the right place at the right time”:

1. Spot a Need in Advance

Sometimes it's possible to spot an emerging need even before a client realises they have one. There are sometimes external signs that “something is about to happen” which allow the professional to know when to make contact with a potential client to be there when they need you.

For HR consultants for example, the announcement of a merger or acquisition often signals that a couple of months down the line, the companies involved will need HR support to sort out the “fallout”. Conversely, however, by the time a merger is announced, it's usually too late for an M&A specialist to get involved – they'll have been hired well before the public announcement.

2. Be Easy to Find

When needs sneak up on clients (as is the case with many “distress purchases” like insolvency services or litigation) they don't invest the time in advance to build up relationships with potential service providers. Instead, they wait until the need hits them and then start (quickly) looking around.

Smart professionals know where their clients look for help. Chances are for most clients it's not the Yellow Pages. It's google, and it's referrals from trusted sources.

Find out who those trusted sources are for high potential clients, build a relationship with them where you demonstrate your capabilities and get them to like and trust you – and you're well on your way to getting the lion's share of referrals.

And, of course, make sure you rank well in google for the keywords that clients search for when their need arises.

3. Nurture Relationships

In very many cases, although we don't know exactly when a need will become urgent for a potential client – we do know which type of clients are most likely to need our services – and which will make the best clients.

In these cases, building a relationship with that high potential client in advance of their need becoming urgent is your strongest strategy by far.

Think week-in, week-out: how can I help them? How can I add value? What useful material can I send them? Who can I introduce them to? What can I invite them to?

You won't find something for them every week – but by reviewing their needs every week you'll make sure you're alert to things that would be useful to them. And so you'll find something most weeks.

As you begin your relationship, think: what specifically must they know and feel about me to feel confident hiring me. Make sure that over time you address these factors.

For less high potential clients – automate the nurturing process with an email newsletter.

Doing this means that when their need finally arises, you'll be the first person they think of.

You won't win every piece of work. But you'll win far more than your fair share.

And eveyone else will be thinking “they always seem to be in the right place at the right time”.

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Mindset

Rejection – sometimes it really is personal

Posted on April 27th, 2008.

RejectionIt's one of the oldest sayings in sales – “rejection isn't personal”. But sometimes, more frequently than we'd care to admit, it really is personal. We all need to accept that sometimes people may just not like us or get on with us, and learn to live with that.

A while ago on one of Jeffey Gitomer's newsletters I read a question by a reader which made me smile. The essence of the question was that if people buy from people they know, like and trust – then surely rejection really is personal?

Well, of course, there are many reasons why a prospect may not buy even if they know, like and trust you. An obvious reason being that the value of your product may not be right for them at this specific time – and Jeffrey answered by talking about this.

But the question itself got me thinking. Although rejection often isn't personal, just repeating this mantra without thinking can cause us to overlook problems in the way we are selling.

Firstly, it may well be that we just aren't being liked or trusted enough by our potential clients (or at least not enough of them).

While repeatedly questioning our own likeability or trustworthiness could drive us mad – we do need to take a step back every now and again to analyse whether there is something we are doing which is damaging our ability to be liked and earn the trust of our clients.

Secondly, we need to accept that even if we are doing nothing wrong – not everyone will like or trust us.

Our personal styles or other intangible factors will mean we just can't be liked by everyone. In fact, people with a very strong personality – people who really inspire strong positive feelings in many people – are also likely to inspire strong negative feelings in others. It just goes with the territory. It's probably better to be really loved by some and hated by others than it is to be viewed as OK by everyone.

More importantly, professionals (or people in any senior role) just can't afford to need everyone to like them. In sales, we frequently have to push into areas outside our comfort zones in relationships.

We have to cold call prospects and risk them telling us where to go. We have to ask good customers for referrals and risk them feeling we are “using” them. We have to ask customers for the sale and risk rejection, or the customer feeling pressured.

Of course, there are ways to minimise the impact of these relationship “boundary stretches” by pre-positioning the customer that you will be asking for referrals later for example, or warming up the cold call.

Nonetheless, these techniques won't work 100% of the time. An effective professional must be prepared to take calculated risks and to suffer pushback and rejection. And let's not kid ourselves – sometimes it will be very clear that the rejection is personal – you have pushed an existing relationship a bit too far, or tried to initiate one with a prospect who just wasn't ready.

Rather than pretending that it wasn't personal we must get over our need to be loved by everyone. We must do our best, but at the end of the day some people just won't like us.

If we can't get over our need to be loved, we won't take the “risks” or be bold enough to do what's needed in sales – to make the calls, ask for the referrals or close the sale. A life lived in cotton wool can be comforting and risk free – but it's not the life of a successful professional.

Onward!

Ian

Featured

Stop Struggling with Emails: Get 5 Proven Templates Every Month – Special Welcome Offer

Posted on July 4th, 2024.

Stop Struggling with Emails: Get 5 Proven Templates Every Month

As I'm sure you already know, email marketing is crucial for any successful business - particularly one centred around building long-term, high-value relationships.

You've heard the success stories, you've seen the statistics, and you understand the power of email to build those relationships and win clients...and yet...

...if you're anything like most consultants, coaches or trainers then week after week, you probably find yourself staring at a blank screen, wrestling with what to write, or worse – putting it off entirely.

Sound familiar?

You're not alone. Many consultants, coaches, and trainers – experts in their fields – struggle with consistent, engaging email marketing. It's not from a lack of knowledge or expertise, but from the challenge of translating that expertise into emails that captivate and convert.

What if you could eliminate that struggle? What if you could craft compelling emails in a fraction of the time, without sacrificing quality or authenticity?

That's exactly what my monthly email template packs offer. Five carefully crafted templates each month, designed to showcase your unique insights while following proven structures that engage readers and drive action.

And as a way of saying "thank you" for signing up for my Unsnooze Your Inbox emails I have a very special offer for you that's exclusive to new subscribers: a 50% discount off my Email Template Packs.

So instead of the normal price of £10 per month you pay just £5 per month (approx $6.50 USD, €6 EUR).

And this special 50% discount price is locked in for as long as you remain a member - no price rises. Ever.

But make sure you act fast - the special "welcome offer" only lasts a very short time. You have just 48 hours from registering to claim your discount:

The Challenge of Consistent Emailing

Let's face it: as a consultant, coach, or trainer, you're brilliant at what you do. Your expertise is unquestionable, and you've got insights that could genuinely help your clients achieve remarkable results. But when it comes to sharing that knowledge through email marketing, things often go awry.

Picture this...

It's Sunday evening, and you're determined to get ahead for the week. You sit down to write your newsletter, brimming with ideas. But as you stare at the blank screen, doubts creep in:

  • "Is this topic interesting enough?"

  • "How do I make this engaging without sounding pushy?"

  • "Will anyone even read this?"

Two hours later, you've written and rewritten the same paragraph dozens of times and frustration sets in. You close your laptop, promising to finish it tomorrow—but tomorrow never comes.

Or perhaps you do manage to send emails, but they don't seem to resonate. Open rates are disappointing, click-throughs are minimal, and that coveted client engagement feels elusive.

The result? A nagging sense of guilt. You know consistent communication is key to nurturing client relationships and attracting new business. Yet, week after week, your email marketing falls by the wayside.

It's a common predicament. Despite your wealth of knowledge, translating that expertise into compelling emails is a skill in itself—one that wasn't covered in your professional training.

The consequences can be huge:

  • Potential clients forget about you between sporadic messages

  • Your audience misses out on valuable insights that could help them

  • You lose opportunities to showcase your expertise and build trust

  • Your business growth stagnates, lacking the steady stream of leads that effective email marketing can provide

But here's the good news: it doesn't have to be this way. With the right framework and guidance, you can overcome these hurdles and turn your email marketing into a powerful tool for connection and growth.

The Monthly Email Template Packs

Enter the Monthly Email Template Packs: Your Shortcut to Effective (and Easy) Email Marketing

Imagine having a clear roadmap for your email marketing—a proven structure that allows your expertise to shine through without the struggle of starting from scratch each time.

That's exactly what you get with the monthly template packs.

Each month, you'll receive five carefully crafted email templates, designed specifically for consultants, coaches, and trainers like you. 

These aren't just fill-in-the-blank, one-size-fits-all templates - they're thoughtfully structured frameworks that:

  • Save you precious time by eliminating 'blank page' syndrome

  • Guide you to showcase your unique insights in the most engaging way

  • Help you maintain consistency in your email marketing efforts

  • Boost your email open rates and click-throughs with proven formats

Here's how it works:


Each template provides a clear outline for a specific type of email, complete with guidance on crafting attention-grabbing subject lines, compelling openings, and strong calls-to-action. You simply infuse these structures with your own expertise, examples, and personality.


The result? Emails that:

  • Captivate your audience from the first line

  • Effectively communicate your unique value

  • Build trust and credibility with your readers

  • Naturally lead to increased engagement and conversions

Whether you're looking to nurture existing client relationships, attract new prospects, or position yourself as a thought leader in your field, these templates give you the tools to do so efficiently and effectively.


No more Sunday evening dread. No more guilt over inconsistent communication. Just a straightforward path to creating emails your audience will eagerly anticipate and act upon.


With these monthly template packs, you're not just getting email outlines—you're gaining a reliable system for sharing your expertise, building relationships, and growing your business through email marketing.

What's Included in your Monthly Template Pack?

Each month, you'll receive a comprehensive package designed to elevate your email marketing efforts. Here's what you can expect:

Five Unique Email Templates. Each pack includes five distinct email templates, carefully crafted to address different aspects of your business communication needs. Typical examples include:

  • The 'Real Secrets' template for sharing insider knowledge

  • The 'Advice from a Mentor' template to share advanced ideas

  • The 'Secret Weapon' template to build empathy

  • The 'Mythbusting' template to stand out and differentiate your ideas

  • The 'Unexpected Genius' template to get across new ideas in a fun, light-hearted way

Detailed Guides for Each Template. More than just outlines, each template comes with a thorough guide that includes:

  • Tips for crafting compelling subject lines

  • Strategies for writing attention-grabbing openings

  • Guidance on structuring your main content for maximum impact

  • Advice on crafting effective calls-to-action

  • Examples of how to adapt the template to various industries and topics

Flexible Frameworks. These aren't rigid, fill-in-the-blank templates. They're flexible frameworks designed to showcase your unique voice and expertise. You'll learn how to:

  • Adapt each template to your specific niche

  • Infuse your personal stories and insights

  • Tailor the language and tone to your personality and brand

Time-Saving Structures. Each template is built on the proven AIDA (Attention, Interest, Desire, Action) marketing framework, ensuring your emails are not just quick to write, but also effective in driving engagement and action.

Monthly Variety. The types of templates rotate each month, ensuring you always have fresh ideas and approaches for your email marketing.

Instant Access. As soon as you subscribe, you'll get immediate access to your first pack of templates. Subsequent packs are delivered on the 1st of each month, giving you plenty of time to plan your content.

Remember, these template packs aren't about providing you with pre-written content. They're about giving you a proven structure that makes it easier for you to share your expertise in a way that resonates with your audience. You bring your knowledge and insights; we provide the framework to make those insights shine.

With these monthly template packs, you're equipping yourself with a powerful tool to transform your email marketing from a dreaded chore into an effective, efficient part of your business growth strategy.

Transform your Emails with these powerful Templates

Using these monthly template packs is straightforward and designed to seamlessly integrate into your existing workflow. Here's how you can make the most of your subscription:

  1. Choose Your Template
    At the start of each week (or whenever you plan your email), simply open your monthly pack and select the template that best fits your message. Whether you want to share industry insights, answer client questions, or tell a compelling story, there's a template to suit your needs.
  2. Customise the Subject Line
    Each template includes guidance on crafting attention-grabbing subject lines. Use this advice to create a subject that reflects your unique topic and entices your readers to open the email.
  3. Craft Your Opening Hook
    Follow the template's structure to write a powerful opening that captures your audience's attention and encourages them to read on. The guide provides tips on how to make this hook relevant to your specific audience.
  4. Fill in the Content
    This is where your expertise comes into play. Use the template's framework to organise your insights, tips, or story in a way that's engaging and easy to follow. The structure is there to support your ideas, not constrain them.
  5. Personalise and Brand
    Inject your personality and brand voice throughout the email. The templates are flexible, allowing you to adapt the tone and style to match your unique brand.
  6. Create Your Call-to-Action
    Use the template's guidance to craft a compelling call-to-action that naturally flows from your content, encouraging your readers to take the next step.
  7. Review and Refine
    Before sending, review your email to ensure it aligns with the template's best practices while authentically representing your voice and expertise.
  8. Send and Track
    Send your email with confidence, knowing it's built on a proven structure. Then, use your usual analytics to track its performance.
  9. Reflect and Improve
    Use the insights from each email to refine your approach for the next one. The more you use these templates, the more adept you'll become at crafting impactful emails.
  10. Repeat with a Fresh Template
    For your next email, simply choose another template from your pack and repeat the process. With five diverse templates each month, you'll always have a fresh approach at your fingertips.

The beauty of this system lies in its simplicity and flexibility. You're not tied to rigid structures or pre-written content. Instead, you're given a proven framework that makes it easier to consistently share your valuable insights with your audience.

By following this process, you'll find that crafting engaging emails becomes less of a chore and more of an enjoyable, productive part of your week. You'll save time, reduce stress, and most importantly, create emails that truly resonate with your audience and drive results for your business.

I was sceptical, but tried a few templates. My weekly email open rates jumped immediately from around 30-32% over the past year, to around 40%. My email last week had an open rate of 47%. These templates do work!

Brian Ramsay

Managing Director, Innovact Consulting

The Real Benefits: 8 Ways These Templates Will Transform Your Email Marketing

Let's delve deeper into how these monthly template packs can make a tangible difference to your business:

1. Save Precious Time

Time is your most valuable asset as a consultant, coach, or trainer. These templates can save you hours each week:

  • No more staring at a blank screen, wondering where to start
  • Reduce email writing time from hours to just 30-45 minutes
  • Streamline your content planning with ready-made structures
  • Free up time to focus on other aspects of your business

2. Boost Consistency

Consistency is key in email marketing, but it's often the first casualty of a busy schedule:

  • Have a reliable system for regular communication with your audience
  • Build a habit of consistent email marketing without the usual stress
  • Maintain a steady presence in your clients' inboxes, keeping you top-of-mind

3. Improve Email Engagement

It's not just about sending emails; it's about sending emails that get results:

  • Use proven structures that guide readers through your content
  • Craft subject lines that improve open rates
  • Create content that encourages click-throughs and responses
  • Build a reputation for sending valuable, engaging emails

4. Showcase Your Expertise Effectively

You're an expert in your field. These templates help you communicate that expertise:

  • Structure your knowledge in a way that's easy for readers to understand and remember
  • Present your ideas in a variety of engaging formats
  • Position yourself as a thought leader in your industry
  • Build trust and credibility with your audience over time

5. Reduce Stress and Increase Confidence

Say goodbye to the anxiety that comes with uncertain marketing efforts:

  • Eliminate the dread of the 'blank page'
  • Feel confident that your emails are structured for maximum impact
  • Reduce decision fatigue by having a clear framework to follow
  • Enjoy the process of sharing your expertise, rather than stressing over format

6. Improve Your Email Marketing Skills

These aren't just templates; they're learning tools:

  • Understand the principles behind effective email marketing
  • Learn new techniques for engaging your audience
  • Develop your own voice within proven structures
  • Gradually build the skills to craft impactful emails independently

7. Versatility for All Your Email Needs

Whether you're nurturing leads, building relationships, or closing sales, there's a template for that:

  • Adapt templates for newsletters, sales emails, follow-ups, and more
  • Cater to different segments of your audience with varied content types
  • Address various stages of your client journey with appropriate messaging

8. Stand Out in Crowded Inboxes

In a world where everyone's inbox is overflowing, these templates help you cut through the noise:

  • Craft emails that are visually appealing and easy to scan
  • Create content that provides real value, not just sales pitches
  • Develop a distinctive voice that your audience will come to recognise and trust

By leveraging these benefits, you're not just improving your email marketing; you're enhancing your overall business communication strategy. You're building stronger relationships with your audience, showcasing your expertise more effectively, and ultimately, setting the stage for business growth - all while saving time and reducing stress.

'I'd fast been coming to the conclusion that I needed to do something to
make writing our weekly newsletter easier. I'd already tried
brainstorming a list of ideas and I'd found a list of story prompts
online but it was still a weekly struggle. I therefore couldn't believe
my luck when Ian's email offer came through.

My weekly process is now to simply pick one of the 5 templates and,
using Ian's helpful prompts and example, tailor it to my topic and
readership. It takes all the painful brainstorming and guesswork out of
it. If you're on the fence about taking the plunge, I'd recommend you
run not walk to grab them before he comes to his senses around the
pricing!'

Elisha Ward

Marketing Consultant

About me - And why I created the template Packs

Hello there! I'm Ian Brodie, and so pleased to be able to share these email templates with you.

For over two decades, I've been immersed in the world of marketing for professional services. My journey began in consulting, where I led teams for Gemini Consulting and Archstone. 

It was during this time that I first encountered the challenges of effectively communicating expertise to clients - challenges I'm sure many of you are familiar with.

This experience led me to specialise in helping consultants, coaches, and other professionals market their services more effectively. I've had the privilege of working with a diverse range of clients, from individual practitioners to global firms, all seeking to better showcase their expertise and win more clients.

I wrote the book on successful email marketing, Email Persuasion which became a global bestseller on Amazon with more than 240 Five Star reviews worldwide.

Get Response called me "One of the best email marketers in the world" and more importantly, I’ve helped thousands of consultants, coaches, coursebuilders and creators to build authority, engage their audience and generate more sales with Email Marketing.

But why create these templates?

Throughout my career, I've observed a common thread: brilliant professionals struggling to translate their expertise into engaging emails. The issue wasn't a lack of knowledge or insight - far from it. The challenge was in finding a way to consistently package that expertise into emails that would captivate and convert.

That's why I developed these template packs. They're the culmination of years of experience, testing, and refinement. They embody the strategies I've seen work time and again across various industries.

My goal with these templates is simple: to help you communicate your expertise more effectively, build stronger relationships with your audience, and ultimately, grow your business - all while saving you time and reducing the stress often associated with email marketing.

I'm not just the creator of these templates; I'm also a user. I use variations of these very same structures in my own email marketing efforts. They've been instrumental in helping me build a loyal audience and a thriving business.

I'm excited to share these tools with you and to be a part of your email marketing journey. I'm confident that with these templates, you'll be able to transform your email marketing from a chore into a powerful asset for your business.

Frequently Asked Questions

Q: Will these templates make my emails sound generic?

A: Not at all. These templates provide a structure, not pre-written content. They're designed to showcase your unique voice, expertise, and insights. You'll be filling them with your own ideas, examples, and personality. The templates simply provide a proven framework to make your content more engaging and effective.

Q: I'm not a great writer. Will these templates still work for me?

A: Absolutely. In fact, these templates are especially helpful if you don't consider yourself a strong writer. They provide clear guidance on what to write and where, taking the guesswork out of structuring your emails. With practice, you'll find your writing improving as you become more comfortable with effective email structures.

Q: How much time will these templates actually save me?

A: Most users report saving between 1-2 hours per email. Instead of staring at a blank screen or endlessly rewriting, you'll have a clear structure to follow. This not only saves time but also reduces the mental energy expended on each email.

Q: I already have an email marketing strategy. How will these templates fit in?

A: These templates are designed to enhance, not replace, your existing strategy. They're flexible enough to adapt to your current approach while providing fresh ideas and structures to make your emails more engaging. Many users find these templates help them execute their strategy more effectively and consistently.

Q: How often will I receive new templates?

A: You'll receive a pack of five new templates on the first of each month. This ensures you always have fresh ideas and approaches for your emails.

Q: What if I find the templates aren't working for me?

A: While the vast majority of users see significant improvements in their email marketing, I understand these templates might not be for everyone. That's why I offer a 30-day money-back guarantee. If you're not satisfied, simply let me know within 30 days of your purchase, and I'll refund your money, no questions asked.

Q: Can I use these templates for other types of content, like blog posts or social media?

A: While these templates are optimised for emails, many users find the structures adaptable for other content types. The principles of engaging openings, clear content structure, and strong calls-to-action can certainly be applied to blog posts, articles, and even some social media content.

Q: I'm in a niche industry. Will these templates work for me?

A: Yes! These templates have been successfully used across a wide range of industries. They're designed to be flexible and adaptable to various topics and audiences. The key is in how you apply your specific knowledge and insights to the framework provided.

Q: How do I know which template to use when?

A: Each template comes with guidance on when and how to use it effectively. As you become familiar with the templates, you'll develop an intuition for which one best suits your message and goals for each email. Remember, there's no strict rule - feel free to experiment and see what resonates best with your audience.

Q: I'm worried about becoming too dependent on templates. Will these help me improve my own email writing skills?

A: Absolutely. Think of these templates as training wheels. They provide structure and guidance while you develop your email marketing skills. Over time, you'll internalise the principles of effective email writing, allowing you to craft impactful emails with or without the templates.


If you're ready to start getting consistent results with your emails without the hassle and pain and struggle to create them - just click the button below and let's get started!

Best wishes,

Ian Brodie