A bit of tough love this weekend, for you and me.

I bang on a lot in these emails and my blog about creating content. Articles, blog posts, emails, free reports, videos, podcasts. Stuff than gets your message out there, builds your credibility, and has a call to action for people to get more from you.

And pretty much everyone I speak to about it “gets it”. No one says “no, that'll never work Ian”.

But what many people struggle with, perhaps you too, is actually producing that content. Finding the time in their busy schedule to get their head clear and write or record.

I get it too. There are dozens of pieces of content I have on my to-do list that I just haven't found the time to create. It's tricky. There's always another priority. It's so difficult for a busy person to get that extra time to make content.

And you know what? That's a lie.

It's not so difficult. Not if you prioritise it. Not if you knuckle down and do it.

We tell ourselves it's difficult and make it OK to have those important tasks rolling over on our to-do lists for weeks and months.

But we can get this stuff done.

If we skip a bit of TV watching, social media time or something else we enjoy we can easily find the time. It's just that we subconsciously prioritise those other things more highly and tell ourselves the lie that we just can't find the time.

I was reflecting earlier today on how I made the audiobook version of Email Persuasion.

I did it all on a Sunday afternoon. It took me four hours.

I'd planned to do the first couple of chapters but I just kept going.

I skipped the usual trip I make out for a coffee on a Sunday. I skipped listening to the Sunday game and watching a bit of TV.

And I created an audiobook which I've been able to offer to people as a thank you for reviewing the book.

I've shared a number of tips on making extra time for marketing over the years in these emails and on my blog.

But really, my experience with the Audiobook shows that for me, and probably for you, the biggest thing we can do is decide we want to do it and give it priority.