Ian Brodie

OK, I was wrong

Introduction

Ian Brodie

Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.


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OK, I was wrong

I've been doing a bunch of housekeeping on my website this week and I ran across an old blog post from 2008 entitled “Is it just me who hates webinars and video?”

I won't bore you with the details of why, back then, I was having a grumble about video and webinars in particular.

But I was rather pleased to read the first line of the blog post. it read:

“Update: OK. I was wrong”.

We all make mistakes

Or we're right at the time. But times change.

I've noticed it seems to be a strong characteristic of human nature that once we've taken a position we'd much rather stick to our guns and defend it to the hilt than admit we were wrong. Even to ourselves

I'm very subject to that fault, I know. Which I why I was so pleasantly surprised by my public admission of being wrong.

I wonder if there are some things you cling to? Some ideas you won't let go of?

Something you're doing that in your heart of hearts you know isn't producing results, yet you keep doing it because you don't want to admit failure?

The literature of success is filled with stories of people who kept going against all the odds. Who soldiered on when everyone told them that they were making a mistake. That's a heroic story we all like to hear.

But I wonder whether we also ought to be telling more stories of people who realised they were wrong and changed tack. Who listened to sensible feedback. Doesn't sound quite as inspiring. But probably more likely to result in success.

    Ian Brodie

    Ian Brodie

    https://www.ianbrodie.com

    Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.