Category : Get Clients Online

Get Clients Online

Three Steps To Get More Email Subscribers From Your Website

How To Get More Email Subscribers

You don’t need me to tell you that a responsive email list is the key to winning clients and selling products online.

For every clickbait headline from some attention-seeking guru proclaiming that email marketing is dead, there’s a ton of studies and analysis showing that email still drives exponentially more sales than any other channel, and is the preferred method of business communication across all age groups.

But, of course, knowing that building a responsive email list is key to your success and actually building one are two very different things.

In my early days online I did what most people do. I put a nice little “Subscribe to my Newsletter” box in the sidebar on my blog and waited for a flood of subscribers to come rolling in.

It didn’t happen.

And there was far less competition back then, certainly in terms of people providing tips to consultants, coaches and other professionals about getting more clients.

It’s even tougher to get subscribers today.

Today in almost every niche you can’t move for falling over newsletters and email courses. Today you have to work a lot harder to get the right email subscribers.

“Subscribe to my Newsletter” doesn’t cut it anymore. Nor does a simple box in your sidebar.

In this blog post, you’ll discover the three most important factors when it comes to turning visitors into your website into email subscribers. Get these three right as some of my students have done and you’ll often double or triple your email signup rate.

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Get Clients Online

The 9 Biggest Web Design Mistakes That Will Lose You Clients

The 9 Biggest Web Design Mistakes That Will Lose You Clients

Ever been impressed with someone when you meet face to face, see them speak, or talk over the phone; only to visit their website and feel let down by their online presence?

Wonder if that might be happening when people first visit your site? It probably is if you’re making some of these big web design mistakes.

Your website is the hub of your online marketing activity, and it’s your clients’ window in to your world. An effective “Client Winning Website” can have a big impact on your ability to attract and win clients. A bad one can put them off completely.

Problems SolutionsAnd it’s not just the obvious things that can hurt you. Some of the most beautiful, professional looking websites can have huge problems when it comes to their effectiveness at getting you clients.

In this post we’re going take a look at what, right now, are the biggest problems with most professional service websites and more importantly, what you can do to fix them.

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Get Clients Online

The Truth About Content Marketing

Truth About Content Marketing

It’s difficult to move these days without hearing that “content marketing” is the future of marketing. If not the present or even the past.

It’s somewhat trickier to pin down exactly what content marketing actually is.

The problem with most definitions of content marketing is that they confuse and blur rather than clarify. They talk about how content marketing is all about “creating and distributing valuable and relevant information” as if somehow in the past all you needed to do was send useless irrelevant information to customers and they’d bite your hands off to buy your products.

Creating valuable, interesting material that your customers and potential customers want to receive is good marketing. It’s not specific to content marketing.

The real difference between content marketing and other forms of marketing is that the value of content marketing is in information and education. That’s why you pay attention to a content marketing piece. Whereas the value of more traditional forms of marketing is usually in the entertainment they provide. You watch TV ads because they’re funny or intriguing. You look at the ads in fashion magazines because they’re interesting pictures of fashion, just like much of the rest of the content of the magazine.

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Get Clients Online

How I Got Out Of Gmail’s “Promotions Tab Jail” (And The Tools & Techniques You Can Use If You’re In There Too)

Gmail Promotions Tab Jail

A couple of weeks ago I woke up to a nightmare scenario for any email marketer.

As I do most days, I tapped away to write an email I thought would be useful, interesting and fun for my subscribers. Job done, I shot off a test email to myself to make sure the links were all working.

5 minutes later, it hadn’t arrived in my inbox. Another 10 minutes and it still wasn’t there. I sent another one.

Still nothing.

Then I spotted a notification that there were new emails in my Gmail promotions tab.

Surely not? Surely my own emails that I read on a regular basis aren’t going into my promotions tab?

But yes, they were.

According to Email Deliverability expert Chris Lang, you get an 8-10% increase in opens and clicks simply by being in the primary tab rather than the promotions tab on Gmail.

That’s a huge difference. And it’s a direct hit on your revenue if email is a key part of your marketing.

Lang estimates that Gmail runs about 40% of the world’s email behind the scenes. In my case, since my clients tend to be smaller businesses it’s probably higher.

So ending up in the promotions tab is bad, bad news.

So why was I in there and more importantly: what could I do to get out? I started looking around for answers.

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Get Clients Online

Social Media Automation: Does It Work?

automation

If you’re a social media purist who believes that the only way to “correctly” use social media is for personal interaction then look away now. What I’m about to say will probably annoy the heck out of you.

Personally, I’m a pragmatist.

Not just with social media, but with all marketing.

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Get Clients Online

How To Use a Survey to Launch an Online Training Course

Survey

I’ve had a bunch of questions in about the details of the survey we used to help launch Kathy’s online training course recently.

Quick background: we’ve wanted to launch an online training course in Kathy’s business for ages and a few weeks ago we finally bit the bullet.

But rather than jump straight into developing the course “blind” we decided we wanted to run a paid pilot first to make sure the concept was viable (a strategy Bryan Harris and Danny Iny have both written about).

And to make sure we got the pilot right, we ran a short survey with Kathy’s email subscribers to find out what would be the most valuable things for the course to cover.

End result: the pilot launch was a great success: nearly 25% of the people who completed the survey signed up and paid for the pilot within a couple of days.

Here’s how we ran the survey, the questions we asked and the psychology behind them.

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Get Clients Online

The 15 Best Email Subject Lines To Get People To Open Your Emails

emailopens

Your primary goal in email marketing is to get results. That might be sales, client enquiries, offers to come and speak.

And, of course, the first step to getting people to take action is that they have to open and read your emails. In today’s overcrowded world, that’s no easy task.

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Get Clients Online

How I Grew My Email Sign Up Rate By 91% With One Simple Technique

cartoon-growth

I’m going to assume that if you’re reading this, you already know two things:

  1. Building an email list is the most powerful, most certain method of getting clients and growing your business online (hey, I have to say that, I wrote the #1 book on email marketing on Amazon after all ;) 
  2. Building an email list isn’t easy. The vast majority of visitors to your website will leave without signing up.
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Get Clients Online

3 Simple Mistakes Which Stop People Reading Your Emails

inbox

A lot of focus gets put in Email Marketing on subject lines.

After all, if no one opens your email, no one is going to take action or buy.

But after opening it, if they then don’t read it or they scan it and just close it without properly reading; it’s the same end result. No action and no sales.

And frankly, making your emails readable is something even marketing experts screw up regularly as we’ll see in a few moments.

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Get Clients Online

Using Content Campaigns to Boost Your Marketing

On March 25th I was a guest speaker at “Event Camp 2014” in Abu Dhabi. The focus of the conference was on “hybrid events” – a new breed of conference where many speakers and delegates attend remotely.

True to the spirit of the event, I did my session from the comfort of my own home in Cheshire.

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”).

Although the focus was on marketing events, the concept of content campaigns is equally applicable to marketing webinars, products or services generally.

You can watch a recording of the session here:

 
 

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