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The Best Ways to Promote a New Product or Programme

The Best Ways to Promote a New Product or Programme

Introduction

More Clients TV

The Best Ways to Promote a New Product or Programme

Welcome to another Marketing Q&A video.

This week's question is from Lorna and it's about the best ways of promting a new product or programme – especially when you feel uncomfortable approaching individuals or organisations cold.

Getting this right can make a huge difference to the success of a new product launch.
 
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In the video I mention using surveys and pilots as a strategy to ensure you're launching the right product to the right audience. You can find out more about how to do that in this free video.

If you'd like to submit a question you'll need to be a subscriber to my regular client winning tips emails. You can sign up below or via the links inside the video.

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Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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