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Posted by
Ian Brodie on June 15th, 2015.
This week's 5 Minute Marketing Tip is about “client onboarding”: the critical first communications and interactions with new clients, customers or email subscribers that set the tone and expectation for your relationship with them.
In the video I share 3 simple steps for every onboarding process that will get your relationship off on the right foot so that you turn more email subscribers into buyers, get more enthusiastic clients, retain them longer, and get more referrals.
This is something you can implement with just a little bit of thought, preparation and attention to detail.
Click here to watch the video »
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Posted byIan Brodie on June 2nd, 2015.
This week's marketing video is the first in a series of “5 Minute Marketing Tips” where I aim to share powerful marketing tips in just 5 minutes or so.
Today's tip is on a question I get asked frequently: how to create an effective Linkedin Profile or bio for your website that will get your ideal client's attention and motivate them to contact you or visit your website.
In this video I share the “mindreading technique” – a simple but powerful approach that will tell you exactly what you need to put into your profile or bio.
Click here to watch the video »
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Posted byIan Brodie on May 25th, 2015.
This week's marketing Q&A question is from Shakya – and it's about the tricky issue of learning about what your target clients want and need if you're new to the market.
Great marketing is based on deep understanding of your ideal clients. But if you're in startup mode or changing your focus you often don't have a bunch of existing clients you can quiz or an easy way of tapping in to the market.
In this video I share three practical methods of building your understanding of a new market so you can get your marketing and your products and services spot on.
Click here to watch the video »
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Posted byIan Brodie on May 19th, 2015.
Hi – welcome to another Marketing Q&A Video.
One of the questions I get asked the most often is “how can I stand out from the crowd?” or “how can I differentiate myself?”.
No doubt you've read lots of articles about creating a clear USP (most probably quoting Dominos as an example despite the fact that Dominos “delivery in 30 minutes or your money back” USP ceased to be effective decades ago).
The truth is, it's darned difficult for high value product and service businesses to create compelling differentiation with our competitors in a simple statement on our website or in an elevator pitch. And it's also often misguided.
In this video I show you how to use the “2-step differentiation” process to stand out from your competitors in a different way – one that's much easier to achieve for most of us; and much more effective too.
Click here to watch the video »
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Posted byIan Brodie on April 28th, 2015.
Hi – welcome to another Marketing Q&A Video.
A slight departure from the norm this week. Rather than answering a question sent in by one person, I'm going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course.
The question in various forms was “will Facebook Advertising work for me?“. So in other words we know Facebook works for consumer oriented businesses, but will it work for b2b? Or if your clients are dentists? Or lawyers? Or senior executives?
The problem is that if you speak to a Facebook evangelist (probably with a course to sell) they'll tell you it works for everyone. And if you speak to a skeptic, they'll say it only works in consumer markets.
Of course, the truth is that Facebook Advertising doesn't work for everyone. Nor is it only good for consumer businesses. It works for very many business to business markets too. But you have to do some digging to figure out if it will work for you.
In this video I show you some simple tools and techniques you can use to see whether Facebook Advertising can reliably work for you.
Click here to watch the video »
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Posted byIan Brodie on April 21st, 2015.
Welcome to another Marketing Q&A video.
This week's question is from Rob and it's about the best tools and techniques for making high quality videos quickly for your website.
Short marketing videos can build your relationship with potential clients much faster than perhaps any other online marketing channel. But it's easy to get overwhelmed with the choice of technology and tools available to use.
Click here to find out the simple tools you can use to get started easily »
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Posted byIan Brodie on April 13th, 2015.
Welcome to another Marketing Q&A video.
This week's question is from Lorna and it's about the best ways of promting a new product or programme – especially when you feel uncomfortable approaching individuals or organisations cold.
Getting this right can make a huge difference to the success of a new product launch.
Click here for my simple tips on promoting new products »
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Posted byIan Brodie on March 31st, 2015.
Welcome to the second weekly Marketing Q&A video.
This week's question is from Anna and it's about the best ways of marketing using Linkedin Groups.
There are many active Linkedin groups filled with your potential clients. But can they be used effectively for marketing? Should they? If so, what are the best ways?
Find out in today's video by clicking here »
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Posted byIan Brodie on March 24th, 2015.
I've just started up a new initiative: a weekly Marketing Q&A video.
Every week I'm going to be answering questions submitted to me in a short video. This first question comes from Glyn and it's about writing an Email Autoresponder Sequence.
Autoresponder sequences can be hugely valuable. They let you quickly nuturue relationships with new subscribers to your emails. And since you use the same sequence for each new subscriber, everyone who joins can get your very best material and you can maximise your chances of turning them into a paying client…if you do it right.
Find out how by clicking here to watch today's video »
Ian Brodie on June 15th, 2015.
