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Posted by
Ian Brodie on 11th December 2018.
When we talk about lead generation we normally mean potential clients we've not met or interacted with before.
What we tend to forget is the people we already know, but we're not treating like leads.
In particular, there are two categories of people who make exceptional leads that we tend to overlook.
The first is ex-clients. The second is “dropped prospects”.
Both are great prospects because we've already built up credibility and trust with them.
The challenge is we've usually dropped out of touch and we don't know how to get back in contact and start talking about working together without seeming desperate or pushy or otherwise put them off.
In this video, I show you an approach for reconnecting that will get potential clients enthusiastic about speaking with you. And it will allow you to smoothly transition to talking about working together.
It takes work. But it's worth it.
Click here to watch the video »
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Posted byIan Brodie on 28th November 2018.
Lead Magnets are still the most effective way to get people to sign up to get regular emails from you so you can build a relationship with them online.
But what makes a good lead magnet? And how can you differentiate yours from all the other lead magnets out there.
In this video I show you a simple trick to make sure your lead magnet stands out and works to attract your ideal clients.
Click here to watch the video »
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Posted byIan Brodie on 20th November 2018.
If you've ever read any advice on Linkedin or watched any videos or even paid for training, chances are that 90% was about “optimising your Linkedin profile”.
And while having a strong profile is important, it's not the thing that's going to get you clients (in the same way that a great resumé doesn't get you a job – it's going out and applying for jobs and doing a great interview that counts the most).
In this video I describe 4 Linkedin lead Generation Strategies that actually work.
For real people. Not just social media experts selling social media services through social media.
Click here to watch the video »
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Posted byIan Brodie on 14th November 2018.
Most of us get Lead Generation completely backwards.
We're a bit like the guy who wants to get a date and obsesses about whether he should be going out to clubs, using a dating app or asking friends for introductions – and completely forgets to smarten himself up a bit and try to look his best some people will actually want to have a date with him.
In this video I explain the big mistake most businesses make with lead generation and the simple step you can take to turn that round and get people wanting to meet with you.
Click here to watch the video »
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Posted byIan Brodie on 23rd August 2016.
Last week I had a bit of a brain freeze and forgot to send out the email notifying everyone of the new 5 Minute Marketing Tip video.
Oops! But it gave me the chance to try a little experiment the next day.
One of the key methods to increase the open rates of your emails, clicks through to your articles and reading past the headline on your sales pages is to build curiosity. Remember Gary Bencivenga's formula: Interest = Benefits x Curiosity.
So I tested a straightforward subject line of “Get more engagement and interest from your customers and prospects” against a pure curiosity subject line of “Sorry – meant to send this yesterday :(“. Other than subject lines the emails were identical.
The aim of the first subject line is to get people to open the email because they know the benefit they'll get from it. The aim of the second subject line is to get people to open the email to find out what on earth I meant to send them yesterday, and perhaps why I didn't.
The results: the email with the plain subject line had an open rate of 32.3%, the email with the curiosity based subject line had an open rate of 36.7%. That's a 13% increase at 99.9% significance.
But more importantly the click through rate to the video was 5.4% for the plain subject line and 6.5% for the curiosity based subject line (a 21% increase with 95% significance). That indicates that not only did more people open the email to find out what I'd meant to send them, that increased number of opens didn't fizzle out when it came to taking action, they were motivated enough to click through to the video.
Now you can't make a mistake with every email or article and use a “sorry” type subject line or headline every time. It would wear pretty thin (not to mention being a bit dishonest if you were deliberately making mistakes).
But luckily there are many ways to harness curiosity in your emails, articles, sales pages and other marketing. And in this week's 5 Minute Marketing Tip video I share 7 powerful strategies you can use to harness curiosity.
Use them wisely young Padawan :)
Click here to watch the video »
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Posted byIan Brodie on 16th August 2016.
Wouldn't it be great if we could get our customers and prospects (or our employees too) as engaged and interested in our business as they are when they're watching sport?
In this video I explore how we can learn from what makes people so engaged when they support a team or individual in sport, and how we can apply those same things to our own business.
Click here to watch the video »
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Posted byIan Brodie on 27th July 2016.
There are tons of articles and videos out there on how to get loads of visitors to your website.
Not so many on how to get them to do what you want once they're there.
Time for a remedy! Watch this video for a simple but effective strategy for getting your website visitors to do what you want without any funny business or new age psychobabble :)
Click here to watch the video »
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Posted byIan Brodie on 18th July 2016.
Lots of people claim you can't build strong relationships online.
Absolute tosh.
Some of the very best business relationships I have started off and progressed significantly before we ever spoke or met face to face.
Now, of course, relationship building online isn't easy, especially if you're trying to do it through a “mass” medium like email marketing. But it can be done. Here are some strategies for building strong relationships online that you can put into place immediately.
Click here to watch the video »
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Posted byIan Brodie on 12th July 2016.
One big, important question when it comes to content marketing is “what should I write about?” (or make videos about, do podcasts about, etc).
You want to create content that's valuable to your potential clients, and is valuable to you by bringing them closer to becoming a client.
In this video I reveal four criteria I use when thinking about what to focus my content on. You can use the same criteria yourself to ensure the effectiveness of your content.
Watch this week's video to see the criteria:
Click here to watch the video »
Ian Brodie on 11th December 2018.
