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Posted by
Ian Brodie on 12th July 2016.
One big, important question when it comes to content marketing is “what should I write about?” (or make videos about, do podcasts about, etc).
You want to create content that's valuable to your potential clients, and is valuable to you by bringing them closer to becoming a client.
In this video I reveal four criteria I use when thinking about what to focus my content on. You can use the same criteria yourself to ensure the effectiveness of your content.
Watch this week's video to see the criteria:
Click here to watch the video »
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Posted byIan Brodie on 5th July 2016.
So, if you've followed last week's video you'll now have your perfect marketing week planned.
But how do you turn that plan into a reality? And in particular, how do you make sure you can fit all the marketing you need to do into that one day a week you have for it?
Watch this week's video to find out…
Click here to watch the video »
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Posted byIan Brodie on 29th June 2016.
All the great marketing strategies, tactics and technologies in the world count for nothing if you don't get your marketing done.
In this week's video I focus on a much-overlooked aspect of marketing: how to plan your activities every week.
Do this right and your marketing will get prioritised and you'll make great progress. Do it wrong and you'll end up in a vicious circle of underachievemnt.
Click here to watch the video »
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Posted byIan Brodie on 20th June 2016.
I saw a presentation recently about “how to be a thought leader”. Like all presentations there were some thing I liked, and some things I didn't. But there was one thing that got me really worked up: advice that I hear repeated again and again that I think is misguided and will take you down the wrong path if you want to be a thought leader.
In this week's video I highlight the big mistake that often gets recommended, and more importantly, tell you what to do instead if you want to become a real thought leader.
Click here to watch the video »
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Posted byIan Brodie on 14th June 2016.
I have a quick question for you this week:
What's the #1 (realistic) thing you want your website visitors to do?
Have a think about it, then watch this week's 5 minute marketing tip to see why it's so important to get your priorities right on your website.
Click here to watch the video »
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Posted byIan Brodie on 6th June 2016.
In last week's video I talked about the psychology of reconnecting with some of your best old contacts that you've slipped out of touch with, and I gave you a simple strategy for reconnecting based on using LinkedIn and getting in touch by sharing valuable content.
In this weeks video I share 2 powerful techniques that can work just as well, or even better, for reconnecting and adding value at the same time.
Watch this week's 5 minute marketing tip to find out what they are and how to use them.
Click here to watch the video »
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Posted byIan Brodie on 30th May 2016.
In our last few videos we've looked at generating new leads – new initial contacts with people you don't know.
But what about all those contacts, Linkedin connection and business cards of people you met, but didn't properly follow up with? How to you reconnect with your old contacts in a way that's painless for you and them, and generates real leads for your business?
Watch this week's 5 minute marketing tip to find out.
Click here to watch the video »
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Posted byIan Brodie on 24th May 2016.
Sooooo – you've got a method for generating leads (see last week's video for how). You've “connected” with them. What now?
You've got to make a great first impression if you want them to quickly progress to becoming clients.
And that means three things: building credibility, building a relationship, and building action. Find out how in this week's video:
Click here to watch the video »
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Posted byIan Brodie on 18th May 2016.
Last week we looked at the “ACE Formula” with the three key steps for successful lead generation:
- Get the Attention of your ideal clients
- Connect with them so you can follow up
- Engage with them to initiate that follow up and start building credibility and trust quickly
This week we look at the best methods for that first step: getting the attention of your ideal clients.
No one method works best for everyone, so in this week's video I show you how to decide what will work best for you and your clients…
Click here to watch the video »
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Posted byIan Brodie on 10th May 2016.
The next few 5 Minute Marketing Tips are going to be about Lead Generation: the vital marketing step of making first contact with potential clients.
In this week's video I reveal the “ACE Formula” for effective lead generation and show you the three key steps needed to generate the right, high quality leads for your business.
Find out about the ACE Formula and how to apply it in this week's video…
Click here to watch the video »
Ian Brodie on 12th July 2016.