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Posted by
Ian Brodie on January 14th, 2013.
Marketing consultant Steve Gordon reveals some of the surprising ways he's using email marketing to grow his consulting business
Steve Gordon is a marketing consultant for service business who's grown his number of leads and clients dramatically over the past few years by doing email marketing rather differently to most everyone else.
In this podcast interview, Steve reveals why he emails his subscribers daily (yep, that's right, daily) and why it works for him.
We talk about how to write effective emails that build credibility without “giving everything away”, the right length and format for emails, and how to sell professional services via email.
To get more from Steve and experience his brand of email marketing, head over to his site here:
Steve Gordon Marketing
Featured
Posted byIan Brodie on July 17th, 2012.
Co-lead of McKinsey's Sales Growth practice and co-author of the book Sales Growth, Jon Vander Ark reveals what industry leaders are doing to transform their sales practices.
The recently published book from McKinsey and Company, Sales Growth is based on their extensive research with successful sales leaders on what's working today to drive sales growth.
In this podcast interview, co-author of the book Jon Vander Ark shares his perspective on the main lessons from the book – and what businesses can do to put those lessons into practice.
We cover tips on “digging for gold” in your client base, integrating online strategies, and make more impact with face to face selling.
Jon is a partner with McKinsey and Company and co-leads their Sales growth Practice.
You can grab a copy of Sales Growth from Amazon.com by clicking here: Sales Growth Book and find out more about the book and McKinsey's work in this area at: Sales Growth at McKinsey
Featured
Posted byIan Brodie on February 8th, 2012.
Author and expert on Trust in Business, Charlie Green, reveals the best ways for professionals to build trust to turn potential clients into paying clients.
Charles H Green needs no introduction (but I'll give him one anyway).
As author of Trust Based Selling, and co-author of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie's built a name as THE expert when it comes to trust in business relationships.
I caught up with him on skype recently to ask him about how professionals can build trust in their relationships. In particular, in their marketing and business development when they're “courting” a potential client.
Listen in, and you'll hear some of the most powerful, yet simple advice you'll ever hear on building strong trust-based relationships.
If you're new to Charlie's work – or just want a reminder of all his great material, head over to his website:
The Trusted Advisor
And take a look at the recently released Trusted Advisor Fieldbook. It's got a teensy weensy contribution from me (but don't let that put you off – it's an excellent book!)
And click here for my step by step approach to becoming a trusted advisor.
Ian Brodie on January 14th, 2013.
