More Clients Podcast
Charlie Green on Building Trust in Marketing and Business Development
Author and expert on Trust in Business, Charlie Green, reveals the best ways for professionals to build trust to turn potential clients into paying clients.
Charles H Green needs no introduction (but I'll give him one anyway).
As author of Trust Based Selling, and co-author of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie's built a name as THE expert when it comes to trust in business relationships.
I caught up with him on skype recently to ask him about how professionals can build trust in their relationships. In particular, in their marketing and business development when they're “courting” a potential client.
Listen in, and you'll hear some of the most powerful, yet simple advice you'll ever hear on building strong trust-based relationships.
If you're new to Charlie's work – or just want a reminder of all his great material, head over to his website:
And take a look at the recently released Trusted Advisor Fieldbook. It's got a teensy weensy contribution from me (but don't let that put you off – it's an excellent book!)
And click here for my short video with a step by step approach to becoming a trusted advisor.