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How To Use a Survey to Launch an Online Training Course

How To Use a Survey to Launch an Online Training Course

Introduction

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How To Use a Survey to Launch an Online Training Course

I've had a bunch of questions in about the details of the survey we used to help launch Kathy's online training course recently.

Quick background: we've wanted to launch an online training course in Kathy's business for ages and a few weeks ago we finally bit the bullet.

But rather than jump straight into developing the course “blind” we decided we wanted to run a paid pilot first to make sure the concept was viable (a strategy Bryan Harris and Danny Iny have both written about).

[Tweet “Never create a training course ‘blind'. Use a paid pilot to prove the concept first”]

And to make sure we got the pilot right, we ran a short survey with Kathy's email subscribers to find out what would be the most valuable things for the course to cover.

End result: the pilot launch was a great success: nearly 25% of the people who completed the survey signed up and paid for the pilot within a couple of days.

Here's how we ran the survey, the questions we asked and the psychology behind them.
 
You should easily be able to adapt the email and questions to a course or other program you're thinking of running.
 

 
Enjoy!

– Ian

Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.

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