Welcome to another Marketing Q&A video.

This week's question is from Lorna and it's about the best ways of promting a new product or programme – especially when you feel uncomfortable approaching individuals or organisations cold.

Getting this right can make a huge difference to the success of a new product launch.
 
<

 
Find this episode of More Clients TV helpful? Subscribe to the More Clients TV channel on youtube to get updates:

In the video I mention using surveys and pilots as a strategy to ensure you're launching the right product to the right audience. You can find out more about how to do that in this free video.

If you'd like to submit a question you'll need to be a subscriber to my regular client winning tips emails. You can sign up below or via the links inside the video.