Geoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation.
Unlike many Authorities, Geoff didn't build his expert status based on a book or articles or a big study. He got out on the road and showcased his ideas in front of paying audiences week in, week out.
It's a route to Authority that can be highly effective – especially if you're a great presenter.
In this interview Geoff talks about what got him started, how he began to build his name, his big break and how it happened, and what he believes are the key success factors for building a successful business through public speaking.
Oh, and he reveals his #secretsauce too (check the audio so see what that means!)
To find out more about Geoff and watch some of his videos (highly recommended) check out: