I'm sure like everyone you've noticed a change in how our clients buy our services. Clients do a ton more research online before contacting us. And often their opening gambit is to ask about price.
We could grumble about these “idiot buyers”. Or we could educate ourselves as to how and why buyers are changing and adapt our marketing to fit.
My suggestion is we do the latter ;)
In this podcast I interview Internet Psychologist Graham Jones who shares some of the latest research and experience on how buyers are using the web to find potential suppliers and how that's making major shifts in the way we need to market.
For more insights from Graham on online marketing, head over to www.grahamjones.co.uk