Dripping Blood, Sponges…and Something That Might be Holding You Back

Dripping Blood, Sponges…and Something That Might be Holding You Back



Dripping Blood, Sponges…and Something That Might be Holding You Back

Here's something that happened to me yesterday that was painful at the time (literally) but taught me a valuable lesson.

I was re-glazing one of our greenhouses and managed to walk into a sticky-out metal bit that the door runs along. Man it hurt. Nasty cut on the side of my head.

Five minutes later I do the exact same thing again. Cut on my forehead this time.

Fast forward 15 minutes and I walk into it again.

Luckily by this time, Kathy had spotted the blood dripping down my temple, asked me what on earth I'd done, and had taped a sponge over the offending sticky-out metal bit.

So this time no injury (well, just to my pride).

It's funny how with many things in life we keep making the same mistake again and again.

Marketing that just doesn't work, yet we keep on doing it. Arguments with co-workers or employees or family we just keep repeating.

We've all got blind spots. And sometimes it takes someone looking in from outside to spot them for us.

Unfortunately, in business, the evidence of those blind spots isn't quite as obvious as blood running down your forehead.

For others to spot our mistakes we need to open up to them. Tell them what we're doing. What results we're getting. What we're concerned about.

And that's tough.

What if they see through our veneer of competence? What if they think we're no good? And what if they tell us?

It's a big step to open up like that. But if you're not doing it, you're missing out. You're bound to have at least a couple of blind spots that are holding you back.

So find someone you can trust to open up to. A friend, business partner, significant other, coach, mentor. Or a group you can speak to regularly.

It'll make a big difference to your business.

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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.