On March 25th I was a guest speaker at “Event Camp 2014” in Abu Dhabi. The focus of the conference was on “hybrid events” – a new breed of conference where many speakers and delegates attend remotely.

True to the spirit of the event, I did my session from the comfort of my own home in Cheshire.

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”).

Although the focus was on marketing events, the concept of content campaigns is equally applicable to marketing webinars, products or services generally.

You can watch a recording of the session here: