user
user

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


Navigation
Tagcontent campaigns
Featured

Get Clients Online

Using Content Campaigns to Boost Your Marketing

Posted on 16th April 2014.

On March 25th I was a guest speaker at “Event Camp 2014” in Abu Dhabi. The focus of the conference was on “hybrid events” – a new breed of conference where many speakers and delegates attend remotely.

True to the spirit of the event, I did my session from the comfort of my own home in Cheshire.

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”).

Although the focus was on marketing events, the concept of content campaigns is equally applicable to marketing webinars, products or services generally.

You can watch a recording of the session here:

Click here to watch the video »