We've been at a wedding this weekend. One of those one-in-a-million British weddings where it's actually sunny :)

The groom was my friend David (of whose stag night I wrote about a few weeks ago). And I can't think of anyone more deserving of another chance at happiness.

It's tempting to think that at a certain point your future is set in stone. But that's just not true. It can be really hard, but anything can be changed.

I gave Twitter a second chance recently. I'd grown very tired of the amount of anger and nonsense on it. But by essentially starting from scratch I've been able to get a feed full of interesting, useful and positive messages.

But more importantly, you can get another chance.

At what?

Anything.

Just because you always used to work with a particular type of client doesn't mean you always have to.

Just because you always used to offer a particular service doesn't mean you always have to.

Just because you always used to use a certain type of marketing doesn't mean you always have to.

You get my drift, I'm sure.

Of course, it's easier to harness skills and contacts and resources you already have. So you might not want to change everything.

But if you change nothing, you're going to get the same results you've always got. And there's a good chance you're going to get bored doing so.

Might a different type of client value your services more? Do you have other skills you've developed you might be able to build a business around (that's how I got into my current business).

One of the reasons new startups often leave established businesses standing is that despite the established business spotting an opportunity, it just feels too different and too risky for them to take.

I see the same thing again and again with individual consultants and coaches who struggle with their marketing.

Instead of rethinking who they're offering their services to, what they're offering and how they market themselves, they look for a silver bullet which will let them plough on down the same furrow but somehow with better success.

It rarely works like that.

Sometimes you find a magic method that lets you do the same things, just more successfully. But not often.

More usually you have to take a chance and do something significantly different. Focus on different clients, different services, different marketing.

A challenge, for sure. But it's how you get another chance at success.