About a decade ago I partnered on a webinar with a guy who did Linkedin training, and he did something live that I've never forgotten.

This was back in the day when we thought that appearing high up on searches on Linkedin was something valuable.

So what he did on the webinar was to get people to search for the keywords they wanted to rank for on Linkedin. Then he got them to make a few changes to their profile and search again.

I can still remember the little chat messages coming in:

“OMG!”

“I'm number one!”

“Amazing – thank you”

And it went on and on.

Now I'm not sure that appearing higher up in Linkedin searches was ever all that valuable. But the impact of getting an immediate result in the workshop was a sight to see.

Not surprisingly, he sold a lot of copies of his training program on that webinar.

Normally in training courses or workshops, we give people skills they can use later to get results.

But the impact of getting results inside a workshop is huge. You can just see people become inspired and motivated.

Now the results you give inside a workshop are unlikely to be monetary ones. But, like the immediate improvement in Linkedin search ranking, they can be tangible.

Or they could be mental too. Giving attendees an amazing new insight or breaking down a big barrier for them.

On the Persuasive Email Writing cohort courses I'm running the things that are working best are the idea generators and the email and subject line templates.

Course members who were stuck coming into the workshop can leave with a dozen new ideas for emails. And they can instantly see how to use the templates to shave hours off the time it takes to write them.

Whatever kind of course you do, there are always opportunities for instant results. Take those opportunities early – ideally in the first workshop even if it doesn't naturally flow.

Because if you can get people excited about what they've achieved and what they'll soon be able to do then you've got them hooked. They'll put in the work. They'll get great results and they'll sing your praises.

All because you focused on giving them quick wins.