We're on holiday this week – on a big old ship headed towards Oslo :)

I must admit I had a little too much to drink last night (Kathy would say a lot too much) and I found myself thinking “never again” this morning.

Of course, time passes. Memory fades. And we do it again.

Luckily having a bit of a sore head the next day isn't too big a deal. But the same trick often happens with our marketing.

We get so busy with client work that we just don't do enough to line up our next clients.

Then when our projects end we swing from feast to famine and we have to desperately scrabble around trying to find the next one. Often we end up working on stuff that's maybe not the best use of our skills or the best paid.

And we say to ourselves “never again – next time I'm going to keep marketing even when I'm busy”.

But time passes. Memory fades. And we do it again.

With feast or famine cycles, the impact is much more serious than a sore head.  So it really is worth doing something about.

And it doesn't have to be much.

If you only need a handful of clients each year, a couple of emails and phone calls every week to keep in touch will help.

If you create courses or get clients online, a short article on Linkedin or an email or a bit of “keep in touch” with potential partners who could help promote you will help.

Just a little bit each week will keep things ticking over so you won't find yourself thinking “never again” when you're short of clients.

And if you're in that situation right now where you haven't done any marketing for a while – don't put it off.

Don't nod as you read this email and think “I'll get right on to that…tomorrow”. Do it now.

Send a couple of emails. Get a “crappy first draft” done of that article you've been meaning to write. Jot down a list of 3 people to call tomorrow morning along with what you can talk to them about (that isn't a sales pitch).

As my kids would say “do it…do it…do it”.

It's simple stuff but it makes a big difference.

If only it were so easy when it comes to over-indulging on holiday :)