Posts tagged as:

testimonials

Turbo-Charge Your Sales Stories;

11 February 2008

Selling with Stories  proved to be my most popular blog post yet. Not surprising really – it’s a brilliant sales technique – one I almost felt guilty giving away. Shortly after I posted it I was alerted by a post on Carol Bentley’s B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted [...]

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Selling With Stories – A Powerful Tool for Building Trust and Credibility

4 February 2008

The art of storytelling is dying. We live in an age of soundbites, special effects, snappy comebacks and the 30-second attention span. It seems that no one is interested in taking the time to listen to, or tell a good story. Yet think back to the last time you were truly moved by a film [...]

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